As part of this initiative,
Vodafone customers will get a free ticket to watch the movie and a
greeting card on his/ her birthday
BestMediaInfo Bureau | Delhi | August 20, 2012
Vodafone
India Ltd., one of India’s leading telecommunications service
providers, in association with BIG Cinemas has launched a unique
initiative to make Vodafone customers feel special. Between Aug 12 to
26, 2012, any Vodafone customer, who goes to see a movie in BIG Cinemas
at Ahmedabad, Rajkot, Jamnagar, Palanpur , Patan and Vapi, will get a
Birthday surprise that will truly Delight! As part of this initiative,
Vodafone customers visiting partnering BIG Cinemas screens on his/ her
birthday, will get a free ticket to watch the movie and a greeting card
by Vodafone! That’s not all, as soon as the movie breaks into
intermission, Vodafone will put up a slide on the screen with the
Vodafone customer’s name, while playing the birthday jingle in the
background.
Additionally, select BIG Cinemas in
Ahmedabad, will present the Vodafone birthday customer with a birthday
cake. The Vodafone BIG ‘Birthday Surprise’ initiative is a part of the
ongoing ‘Vodafone Delights’ programme that seeks to bring multiple
simple, meaningful joys to the life of every customer, throughout the
year.
To be implemented across 41 cities, 55
multiplexes and 162 screens, The Vodafone BIG Birthday Surprise is
expected to reach approximately 60000 cinema viewers each day. Cinema
halls offering the Vodafone BIG Birthday Surprise will have attractive
display material highlighting the ‘Vodafone Delights’ special
initiative. Posters and panels will be put around the box offices,
informing people about the initiative.
Speaking about the initiative, Brajesh
Bajpai, Business Head, Vodafone Gujarat said “At Vodafone making every
customer feel special is second nature and it is one of the key factors
driving every thing we do. Birthdays are special to all and we wanted to
contribute to the celebratory moments with a generous dose of ‘feel
special’ elements, without being intrusive. We are happy that BIG
Cinemas has partnered with us to make birthdays extra beautiful for
Vodafone customers.”
