From Pagalguy.com
Institute of Management Technology, Dubai: Marketing on Fire in the Middle East
“Job of a marketer is to understand the consumer, not to be rigid about his beliefs” said Dr Mohan Agarwal, Professor, marketing of the Institute of Management Technology Dubai inaugurated ‘Marketing on Fire- Consumer Trends in the Middle East, Challenges and Opportunities’ on Wednesday, October 14, 2009 at the IMT campus at the Dubai International Academic City. Marketing on Fire is an initiative by the student members of the Marketing Excellence Network (MEN) under the leadership of Dr Agarwal. The summit was attended by eminent faces of the corporate world, faculty and students of IMT Dubai.
The speakers on the occasion were Nidal Abou Zaki, managing Director, Orient Planet PR and Marketing; Brajesh Bajpai, Head, MENA region-Marico Industries, U.A.E and Ricky Husaini, the Chief Investment Officer, DARE, U.A.E
The conference began with the stimulus presentation by the IMT on the ‘Consumer Behaviour of the Local versus Overseas Students of the U.A.E’ by the marketing students at IMT. The research summarized the shopping patterns, and survey results to reveal the mindsets of students studying in the U.A.E
Each of the keynote speakers spoke about their experiences of working in the Middle East and questioned, criticized and appreciated the methods of understanding consumer behavior. They discussed most popular trends in the Gulf, demographics and other characteristics.
This event was preceded by the immense success of “Marketing on Fire – Trends in the Gulf” earlier in February 2009
