Wednesday, October 16, 2013
Vodafone Ban Jao Star Contest Awards
Presenting Awards to "Vodafone Ban Jao Star" Contest Winners with Aditi Rao Hydari
Tuesday, October 15, 2013
Aditi Rao Hydari dazzles garba revelers in Ahmedabad
From Times of India
Dhwani Shah (Vadodara), Ashish Doshi (director, ticketplease.com), actor Aditi Rao Hydari, Brajesh Bajpai (business head—Gujarat, Vodafone India)
The celebratory cheers this Navratri got a roaring thumbs up from the garba revelers this year. For this Navratri, Vodafone's 'Become a Star with Vodafone Mobile Internet' contest that aimed at adding joy to customers' excitement for the longest dance festival in the world has proven to be yet another unique initiative for customer connect.
The contest witnessed an overwhelming response from customers in Gujarat. On the eighth day of Navratri, Vodafone felicitated 10 lucky winners of the contest and the announcement of winners became more exciting with the presence of Bollywood diva Aditi Rao Hydari. The 10 lucky winners of the contest got once in a life time opportunity to live the life of a 'star' including red carpet welcome to stay at a luxury hotel.
Commenting on Vodafone's innovative data strategy for Gujarat, Brajesh Bajpai, business head — Gujarat, Vodafone India said, "Data is foreseen as the next big thing for the telecom industry in India and the growing number of data enabled smartphones will certainly increase the demand for mobile internet. We see immense growth potential and are looking to be an integral part of this opportunity by helping accelerate mobile internet adoption through penetration, consumption and value addition. We constantly come up with unique campaigns and exciting offers, to drive data adoption. Navratri is an important festival for us as part of our marketing and customer engagement activities. As an undisputed market leader in Gujarat, we constantly aim to stay connected with our large base of customers in Gujarat and this Navratri also we came up with this interesting contest that was well appreciated by our customers."
All in all this was a glam studded evening which saw high octane festive fervour at its best during the Ban Jao Star with Vodafone mobile internet contest.
The celebratory cheers this Navratri got a roaring thumbs up from the garba revelers this year. For this Navratri, Vodafone's 'Become a Star with Vodafone Mobile Internet' contest that aimed at adding joy to customers' excitement for the longest dance festival in the world has proven to be yet another unique initiative for customer connect.
The contest witnessed an overwhelming response from customers in Gujarat. On the eighth day of Navratri, Vodafone felicitated 10 lucky winners of the contest and the announcement of winners became more exciting with the presence of Bollywood diva Aditi Rao Hydari. The 10 lucky winners of the contest got once in a life time opportunity to live the life of a 'star' including red carpet welcome to stay at a luxury hotel.
Commenting on Vodafone's innovative data strategy for Gujarat, Brajesh Bajpai, business head — Gujarat, Vodafone India said, "Data is foreseen as the next big thing for the telecom industry in India and the growing number of data enabled smartphones will certainly increase the demand for mobile internet. We see immense growth potential and are looking to be an integral part of this opportunity by helping accelerate mobile internet adoption through penetration, consumption and value addition. We constantly come up with unique campaigns and exciting offers, to drive data adoption. Navratri is an important festival for us as part of our marketing and customer engagement activities. As an undisputed market leader in Gujarat, we constantly aim to stay connected with our large base of customers in Gujarat and this Navratri also we came up with this interesting contest that was well appreciated by our customers."
All in all this was a glam studded evening which saw high octane festive fervour at its best during the Ban Jao Star with Vodafone mobile internet contest.
Monday, October 14, 2013
Meet The Festive Rockers
(L-R ) Pritesh Vakhariya (Ahmedabad),Prachi Patel (Ahmedabad),Shruti Shah (Surat),Pooja Gajera (Rajkot),Dhwani Shah (Vadodara),Ashish Doshi (director,ticketplease.com),actor Aditi Rao Hydari,Brajesh Bajpai (Business Head -Gujarat,Vodafone India),Pratik Bhatt (Ahmedabad),Zankhana Thakkar (Ahmedabad),Kaushal Ramani (Ahmedabad),Nupur Barot (Ahmedabad),Aashini Pandya (Anand)
The celebratory cheers this Navratri got a roaring thumbs up from the garba revelers this year.For this Navratri,Vodafones Become a Star with Vodafone Mobile Internet contest that aimed at adding joy to customers excitement for the longest dance festival in the world has proven to be yet another unique initiative for customer connect.
The contest witnessed an overwhelming response from customers in Gujarat.On the eighth day of Navratri,Vodafone felicitated 10 lucky winners of the contest and the announcement of winners became more exciting with the presence of Bollywood diva Aditi Rao Hydari.The 10 lucky winners of the contest got once in a life time opportunity to live the life of a star including red carpet welcome to stay at a luxury hotel.
Commenting on Vodafones innovative data strategy for Gujarat,Brajesh Bajpai,business head Gujarat,Vodafone India said,Data is foreseen as the next big thing for the telecom industry in India and the growing number of data enabled smartphones will certainly increase the demand for mobile internet.We see immense growth potential and are looking to be an integral part of this opportunity by helping accelerate mobile internet adoption through penetration, consumption and value addition.
We constantly come up with unique campaigns and exciting offers,to drive data adoption.Navratri is an important festival for us as part of our marketing and customer engagement activities.As an undisputed market leader in Gujarat,we constantly aim to stay connected with our large base of customers in Gujarat and this Navratri also we came up with this interesting contest that was well appreciated by our customers.
All in all this was a glam studded evening which saw high octane festive fervour at its best during the Ban Jao Star with Vodafone mobile internet contest.
Saturday, October 12, 2013
Go Starry This Navratri
From The Times of India page 31
B.P Singh,Operations Director West Zone and Brajesh Bajpai, Business Head-Gujarat for Vodafone enjoy the garba at a popular Navratri venue
Giant 30 feet dandiya put up by Vodafone
As Navratri continues to gain momentum,Vodafone India,one of Indias leading telecom service providers,brought an opportunity for its customers in Gujarat to become a star with its mobile internet to add more to the festive celebrations.Vodafone had launched Ban Jao Star contest that gave a chance to 10 customers to become famous and treated them to a day of stardom.This was a part of customer connect initiatives and aimed to add excitement to the festivities of the season.
This year the contest made it more special by choosing 10 winners during the festival and for a day all the winners got to live the life of a star including red carpet welcome to stay at a luxury hotel and also a once in a life time opportunity to feature in the Vodafones print ad.
Vodafone had put together an array of 360 marketing activities like print,radio,digital,tie ups with premier garba venues like Rajpath Club,Karnavati Club and many more across the state.For on-ground activation they had put up stalls,giving an opportunity to customers to upload their photographs on spot. Also they had put a giant 30 feet dandiya at Rajpath Club which was much appreciated by the garba revellers.
Commenting on Vodafones efforts to take the fun and excitement quotient to new heights with these exclusive offers, Brajesh Bajpai,Business Head,Gujarat,Vodafone India,said "At Vodafone,we adopt a customer first motto,where customer and his requirements become the core of all that we do.We constantly try to come up with innovative ways and means to become more relevant to the special needs of our customers.With this Vodafone Ban Jao Star contest we aimed to make Navratri an unforgettable experience for the people of Gujarat."
To participate in this contest Garba lovers had to simply upload their photographs on www.vodafone.in/navratri or could also send their photographs on +919825000009 via Whatsapp.
B.P Singh,Operations Director West Zone and Brajesh Bajpai, Business Head-Gujarat for Vodafone enjoy the garba at a popular Navratri venue
Giant 30 feet dandiya put up by Vodafone
As Navratri continues to gain momentum,Vodafone India,one of Indias leading telecom service providers,brought an opportunity for its customers in Gujarat to become a star with its mobile internet to add more to the festive celebrations.Vodafone had launched Ban Jao Star contest that gave a chance to 10 customers to become famous and treated them to a day of stardom.This was a part of customer connect initiatives and aimed to add excitement to the festivities of the season.
This year the contest made it more special by choosing 10 winners during the festival and for a day all the winners got to live the life of a star including red carpet welcome to stay at a luxury hotel and also a once in a life time opportunity to feature in the Vodafones print ad.
Vodafone had put together an array of 360 marketing activities like print,radio,digital,tie ups with premier garba venues like Rajpath Club,Karnavati Club and many more across the state.For on-ground activation they had put up stalls,giving an opportunity to customers to upload their photographs on spot. Also they had put a giant 30 feet dandiya at Rajpath Club which was much appreciated by the garba revellers.
Commenting on Vodafones efforts to take the fun and excitement quotient to new heights with these exclusive offers, Brajesh Bajpai,Business Head,Gujarat,Vodafone India,said "At Vodafone,we adopt a customer first motto,where customer and his requirements become the core of all that we do.We constantly try to come up with innovative ways and means to become more relevant to the special needs of our customers.With this Vodafone Ban Jao Star contest we aimed to make Navratri an unforgettable experience for the people of Gujarat."
To participate in this contest Garba lovers had to simply upload their photographs on www.vodafone.in/navratri or could also send their photographs on +919825000009 via Whatsapp.
Tuesday, October 08, 2013
Gujarat Leads Telco Revenue Numbers
From The Times of India
Ahmedabad: The demand for telecom services in Gujarat may help telecom players discard the weak economic cues on the national and global front.Gujarat leads growth in revenue as compared to other states that fall into Circle A.
For Q1 of FY2013-14,Gujarat has posted a revenue growth rate of 10.29% while Maharashtra has posted 6.04%,Andhra Pradesh has reported 5.29%,Karnataka registered 10.16% and Tamil Nadu witnessed a growth rate of 9.79% for the period under review.
Telcos have posted revenues of Rs 2,350.86 crore in Q1 of 2013-14 as against Rs 2,131.43 crore in the corresponding period last year,a rise of 10.13%.
Telcos seem to have absorbed the shocks of the financial crunch and bounced back with more power this year.Telecom companies in Gujarat had posted only a 3.57% rise in gross revenue in Q1 of 2012-13 as compared to Q1 of 2011-12.
Call rates have increased,discounts have been rolled back and only some new players are offering extra talk time now.As a lot of telecom players had to shut down operations in some states and circles and are preparing to get new licenses.All these factors may have pushed them to expand in and focus on states like Gujarat that are fetching them better revenues, a telecom player said.
Gujarat has also added an impressive amount of new customers in the review period.Over the past few years,Gujarat has witnessed a significant growth in both 2G and 3G services usage, said Brajesh Bajpai, Business Head-Gujarat,Vodafone India.
Overall,Gujarats telecom story has undergone a sea change in the last five years with telecom companies in the state posting 77% growth in gross revenues in the past five years.
Ahmedabad: The demand for telecom services in Gujarat may help telecom players discard the weak economic cues on the national and global front.Gujarat leads growth in revenue as compared to other states that fall into Circle A.
For Q1 of FY2013-14,Gujarat has posted a revenue growth rate of 10.29% while Maharashtra has posted 6.04%,Andhra Pradesh has reported 5.29%,Karnataka registered 10.16% and Tamil Nadu witnessed a growth rate of 9.79% for the period under review.
Telcos have posted revenues of Rs 2,350.86 crore in Q1 of 2013-14 as against Rs 2,131.43 crore in the corresponding period last year,a rise of 10.13%.
Telcos seem to have absorbed the shocks of the financial crunch and bounced back with more power this year.Telecom companies in Gujarat had posted only a 3.57% rise in gross revenue in Q1 of 2012-13 as compared to Q1 of 2011-12.
Call rates have increased,discounts have been rolled back and only some new players are offering extra talk time now.As a lot of telecom players had to shut down operations in some states and circles and are preparing to get new licenses.All these factors may have pushed them to expand in and focus on states like Gujarat that are fetching them better revenues, a telecom player said.
Gujarat has also added an impressive amount of new customers in the review period.Over the past few years,Gujarat has witnessed a significant growth in both 2G and 3G services usage, said Brajesh Bajpai, Business Head-Gujarat,Vodafone India.
Overall,Gujarats telecom story has undergone a sea change in the last five years with telecom companies in the state posting 77% growth in gross revenues in the past five years.
Sunday, October 06, 2013
Garba venues escape slump wrath in Ahmedabad
From DNA
Scared of negative sentiment, slowdown and inclement weather, Navratri organisers were almost down and out. Suddenly, telecom companies, which had been silent on this nine-day festival for the last two years, stepped up as saviour for the organisers of garba nights beginning Saturday.
Since 2008, the garba organisers have been complaining of difficulties in getting sponsorships.
But, every year, they somehow managed to get sponsorships either through branding or barter system. This year, too, the trend is pretty much the same.
“Like every year, even this year, it was difficult for us to attract sponsors till Saturday,” said Jaydeep Mehta, director of True Events. “After two years, the telecom is back again. Not only the telecom operators. Even the mobile phone companies have shown interest. Not the big companies, the domestic brands,” he said.
Every year, the garba organisers keep two associate sponsors and four co-sponsors, said Mehta.
“Owing to the slowdown, the sponsors have slashed their budget. In that case, we have got four associate sponsors and eight co-sponsor instead of two. This fulfils our motive,” he said.
Companies have budgets earmarked for events. But they want to get maximum mileage out of it, said Arvind Singh, the business head of Expertz. While Shiv Corporation is organising garba nights at Rajpath Club, Expertz is conceptualising them.
“Our cost of organising such events has increased with revenue being 50% of the total cost.
Suddenly, telecom has become the saviour. Now, we hope not to incur losses this year,” said Singh.
The telecom sector has increased its scale of spending this year compared to the previous year, said Brajesh Bajpai, the Gujarat business head of Vodafone.
“Navratri is an important festival for us as part of our marketing and customer engagement activities. Being the undisputed market leader in Gujarat, we constantly aim to stay connected with our large customer base in Gujarat and this Navratri, too, we have allocated strong resources for the event. Our scale of activity is actually much larger and wider than last year whereas the budget allocation is similar to last year,” said Bajpai.
The unexpected rain has also played spoilsport. “A few clients even backed out last week.
Probably in the name of rain, they withdrew their sponsorships. So, we had to manage sponsorships from other groups and companies. And, with the budget having shrunk, we will have to rely more on the sale of tickets instead of bartering of tickets,” said Meghal Shah, a garba organiser and event manager in Ahmedabad.
According to Shah, sponsorship from automobile, finance and education sectors has been minimal. “For automobile, it is like recession. While educational institutes crib about the fall in number of students, finance sector believes that garba events are just not their cup of tea. In such a situation, food and beverages and telecom have helped garba organisers to a great extent,” he said.
Every year, organisers face difficulty in attracting sponsors for the nine-night event, said Anand Doshi, director of Sharda Communications. “With the grace of god, event management companies organise the event. Like every year, it was very difficult to raise money this year, too. But we do it by hook or by crook,” asserted Doshi.
Scared of negative sentiment, slowdown and inclement weather, Navratri organisers were almost down and out. Suddenly, telecom companies, which had been silent on this nine-day festival for the last two years, stepped up as saviour for the organisers of garba nights beginning Saturday.
Since 2008, the garba organisers have been complaining of difficulties in getting sponsorships.
But, every year, they somehow managed to get sponsorships either through branding or barter system. This year, too, the trend is pretty much the same.
“Like every year, even this year, it was difficult for us to attract sponsors till Saturday,” said Jaydeep Mehta, director of True Events. “After two years, the telecom is back again. Not only the telecom operators. Even the mobile phone companies have shown interest. Not the big companies, the domestic brands,” he said.
Every year, the garba organisers keep two associate sponsors and four co-sponsors, said Mehta.
“Owing to the slowdown, the sponsors have slashed their budget. In that case, we have got four associate sponsors and eight co-sponsor instead of two. This fulfils our motive,” he said.
Companies have budgets earmarked for events. But they want to get maximum mileage out of it, said Arvind Singh, the business head of Expertz. While Shiv Corporation is organising garba nights at Rajpath Club, Expertz is conceptualising them.
“Our cost of organising such events has increased with revenue being 50% of the total cost.
Suddenly, telecom has become the saviour. Now, we hope not to incur losses this year,” said Singh.
The telecom sector has increased its scale of spending this year compared to the previous year, said Brajesh Bajpai, the Gujarat business head of Vodafone.
“Navratri is an important festival for us as part of our marketing and customer engagement activities. Being the undisputed market leader in Gujarat, we constantly aim to stay connected with our large customer base in Gujarat and this Navratri, too, we have allocated strong resources for the event. Our scale of activity is actually much larger and wider than last year whereas the budget allocation is similar to last year,” said Bajpai.
The unexpected rain has also played spoilsport. “A few clients even backed out last week.
Probably in the name of rain, they withdrew their sponsorships. So, we had to manage sponsorships from other groups and companies. And, with the budget having shrunk, we will have to rely more on the sale of tickets instead of bartering of tickets,” said Meghal Shah, a garba organiser and event manager in Ahmedabad.
According to Shah, sponsorship from automobile, finance and education sectors has been minimal. “For automobile, it is like recession. While educational institutes crib about the fall in number of students, finance sector believes that garba events are just not their cup of tea. In such a situation, food and beverages and telecom have helped garba organisers to a great extent,” he said.
Every year, organisers face difficulty in attracting sponsors for the nine-night event, said Anand Doshi, director of Sharda Communications. “With the grace of god, event management companies organise the event. Like every year, it was very difficult to raise money this year, too. But we do it by hook or by crook,” asserted Doshi.
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