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Showing posts with label Times of India. Show all posts
Showing posts with label Times of India. Show all posts
Wednesday, October 01, 2014
Friday, September 26, 2014
More Brands get into Navratri Groove
From : The Times of India
AHMEDABAD: Money is back into the Navratri business as more and more companies come forward to sponsor events during the upcoming festival.
Organizers said that there is a sudden boost in sponsorships this year as compared to the last few years. "We received over Rs 12 lakh from sponsors this year as compared to about Rs 6 lakh last year. The economy is in better shape and Gujarat has a feel-good factor courtesy the efforts of Prime Minister Narendra Modi. All these factors will attract many global visitors and business delegates at venues and this has led to an increase in sponsorship," said Chiranjiv Patel, a garba organiser. Patel has invited 150 delegates from around the world, out of which about 80 are foreign nationals.
Telecom companies, which had refrained from sponsoring major events last year, are making their presence felt across venues. "Navratri is an important festival for us as part of our marketing and customer engagement activities. This Navratri, we are associated with 18 major Navratri events across Gujarat like United Way - Baroda, Karnavati, YMCA Club, Friends Garba and HL Garba in Ahmedabad," said Brajesh Bajpai, Business Head - Gujarat, Vodafone India.
AHMEDABAD: Money is back into the Navratri business as more and more companies come forward to sponsor events during the upcoming festival.
Organizers said that there is a sudden boost in sponsorships this year as compared to the last few years. "We received over Rs 12 lakh from sponsors this year as compared to about Rs 6 lakh last year. The economy is in better shape and Gujarat has a feel-good factor courtesy the efforts of Prime Minister Narendra Modi. All these factors will attract many global visitors and business delegates at venues and this has led to an increase in sponsorship," said Chiranjiv Patel, a garba organiser. Patel has invited 150 delegates from around the world, out of which about 80 are foreign nationals.
Telecom companies, which had refrained from sponsoring major events last year, are making their presence felt across venues. "Navratri is an important festival for us as part of our marketing and customer engagement activities. This Navratri, we are associated with 18 major Navratri events across Gujarat like United Way - Baroda, Karnavati, YMCA Club, Friends Garba and HL Garba in Ahmedabad," said Brajesh Bajpai, Business Head - Gujarat, Vodafone India.
Wednesday, August 06, 2014
"Ab Gujarat Jeetega" - Vodafone's new Campaign Strategy in State
From DNA
From The Times of India
From The Economic Times
From The Economic Times (Gujarati)
From The Financial Express (Gujarati)
From Sandesh
From Divya Bhaskar
From NavGujarat Samay
From Jai Hind
From Rajasthan Patrika
From Prabhat
From Standard Herald
From Young Leader
From The Times of India
From The Economic Times
From The Economic Times (Gujarati)
From The Financial Express (Gujarati)
From Sandesh
From Divya Bhaskar
From NavGujarat Samay
From Jai Hind
From Rajasthan Patrika
From Prabhat
From Standard Herald
From Young Leader
Saturday, December 21, 2013
Rural distribution network project wins $140,000 innovation grant
From Times of India
AHMEDABAD: The RUDI Sandesha Vyavhar (RSV), a unique mobile-based management solution, developed collaboratively with Vodafone Foundation, Cherie Blair Foundation for Women and Self Employed Women's Association (SEWA), has been given a GSMA mWomen Innovation Fund Grant. The $140,000 grant will be used to enhance the functionality of the RSV application and also integrate Vodafone's M-Pesa mobile money payment platform to expand the RUDI network for fostering livelihoods of more rural women.
The project enables RUDI women — the rural distribution network of SEWA — to order stock from the field and have their goods delivered, receive real time updates from RUDI on price changes or marketing schemes, and for RUDI to transfer the entire management of the RUDI business from a paper-based system to an electronic backend.
Since its launch at the Mobile for Good Summit, December 2012, London, UK, more than 1000 RUDI women have been using the RSV tool. RUDI women who earned INR 4,000-5,000 per month now generate monthly incomes of Rs 12,000-15,000. Women involved reported that they can now afford two meals a day for their family and children can be schooled. Further upscaling will benefit nearly 2,500 rural women, touching 2.5 million people by 2015 in Gujarat.
The technical enhancements of the RSV tool, based on feedback from the RUDI bens using RSV, will include elements such as SMS alerts on orders, a mobile app for customers to place direct orders with Rudibens and a feature that will enable the transfer of customer-specific transaction data from the phones of the RUDI women directly to the RSV backend. Incorporation of Vodafone's M-Pesa service into the RSV tool will enable RUDI women to make payments to RUDI for stock and receiving payments from their customers remotely. This will significantly reduce costs of travel and risks associated with cash-based transactions.
According to Vodafone, the project is innovative because there is no other rural supply chain that has developed its own bespoke MIS tool that runs on simple feature phones.
Reema Nanavaty, director, SEWA said, "The grant will help strengthen the RUDI supply chain, increasing operational efficiency which will help forge more business partnerships. The technology will be the tool for empowering our rural members — making them more informed better entrepreneurs and equip women to fight poverty and gain economic freedom."
AHMEDABAD: The RUDI Sandesha Vyavhar (RSV), a unique mobile-based management solution, developed collaboratively with Vodafone Foundation, Cherie Blair Foundation for Women and Self Employed Women's Association (SEWA), has been given a GSMA mWomen Innovation Fund Grant. The $140,000 grant will be used to enhance the functionality of the RSV application and also integrate Vodafone's M-Pesa mobile money payment platform to expand the RUDI network for fostering livelihoods of more rural women.
The project enables RUDI women — the rural distribution network of SEWA — to order stock from the field and have their goods delivered, receive real time updates from RUDI on price changes or marketing schemes, and for RUDI to transfer the entire management of the RUDI business from a paper-based system to an electronic backend.
Since its launch at the Mobile for Good Summit, December 2012, London, UK, more than 1000 RUDI women have been using the RSV tool. RUDI women who earned INR 4,000-5,000 per month now generate monthly incomes of Rs 12,000-15,000. Women involved reported that they can now afford two meals a day for their family and children can be schooled. Further upscaling will benefit nearly 2,500 rural women, touching 2.5 million people by 2015 in Gujarat.
The technical enhancements of the RSV tool, based on feedback from the RUDI bens using RSV, will include elements such as SMS alerts on orders, a mobile app for customers to place direct orders with Rudibens and a feature that will enable the transfer of customer-specific transaction data from the phones of the RUDI women directly to the RSV backend. Incorporation of Vodafone's M-Pesa service into the RSV tool will enable RUDI women to make payments to RUDI for stock and receiving payments from their customers remotely. This will significantly reduce costs of travel and risks associated with cash-based transactions.
According to Vodafone, the project is innovative because there is no other rural supply chain that has developed its own bespoke MIS tool that runs on simple feature phones.
Reema Nanavaty, director, SEWA said, "The grant will help strengthen the RUDI supply chain, increasing operational efficiency which will help forge more business partnerships. The technology will be the tool for empowering our rural members — making them more informed better entrepreneurs and equip women to fight poverty and gain economic freedom."
Thursday, December 05, 2013
About 17% subscribers from Gujarat have applied for mobile number portability
From : The Times of India
Over 88 lakh telecom subscribers In Gujarat have applied to switch to other operators through mobile number portability (MNP) since it was introduced. According to the data available from Telecom Regulatory Authority of India (Trai), at the end of September 2013, 17% of total mobile subscribers in Gujarat have applied for shifting to other service providers via MNP.
As per the Trai data, Gujarat has 52140709 mobile subscribers and out of which 8866915 applications for MNP have been registered.
With the mobile telecom industry in Gujarat circle witnessing significant growth over the past few years, MNP applications from subscribers has witnessed 8.98 % rise in second quarter ending September 2013. Gujarat circle saw a rise of 730654 applications for MNP to 8866915 at the end of September 2013 form 8136261 applications at the end of June 2013.
It is believed that last year a few smaller players had shut down their operations in Gujarat circle and established and stronger players benefited of this phenomenon. Moreover, affordable tariff plans coupled with stronger network offered by telecom majors had attracted a large number of subscribers through MNP.
"The rise in MNP application certainly has brought a key opportunity for the service providers who serve the customers best in terms of network, cost effectiveness, 24x7 customer assistance and innovative products," said Brajesh Bajpai, business head-Gujarat, Vodafone India.
For the quarter ended 30th September 2013, data service has been the key factor for subscribers changing service provider via MNP. Cost effective data plans, fast and uninterrupted internet services and strong network availability are some of the reason subscribers in Gujarat circle applied for MNP.
Over 88 lakh telecom subscribers In Gujarat have applied to switch to other operators through mobile number portability (MNP) since it was introduced. According to the data available from Telecom Regulatory Authority of India (Trai), at the end of September 2013, 17% of total mobile subscribers in Gujarat have applied for shifting to other service providers via MNP.
As per the Trai data, Gujarat has 52140709 mobile subscribers and out of which 8866915 applications for MNP have been registered.
With the mobile telecom industry in Gujarat circle witnessing significant growth over the past few years, MNP applications from subscribers has witnessed 8.98 % rise in second quarter ending September 2013. Gujarat circle saw a rise of 730654 applications for MNP to 8866915 at the end of September 2013 form 8136261 applications at the end of June 2013.
It is believed that last year a few smaller players had shut down their operations in Gujarat circle and established and stronger players benefited of this phenomenon. Moreover, affordable tariff plans coupled with stronger network offered by telecom majors had attracted a large number of subscribers through MNP.
"The rise in MNP application certainly has brought a key opportunity for the service providers who serve the customers best in terms of network, cost effectiveness, 24x7 customer assistance and innovative products," said Brajesh Bajpai, business head-Gujarat, Vodafone India.
For the quarter ended 30th September 2013, data service has been the key factor for subscribers changing service provider via MNP. Cost effective data plans, fast and uninterrupted internet services and strong network availability are some of the reason subscribers in Gujarat circle applied for MNP.
Sunday, November 17, 2013
Gujarat tops in new rural mobile subscribers
From : The Times of India
Gujarat has added the maximum rural mobile phone subscribers in India, according to the latest report by Cellular Operators Association of India (COAI). With a net addition of close to 5 lakh rural subscribers in August, Gujarat has added more subscribers than any state in the country.
The director of the department of telecom (DoT), Gujarat, Rajeev Kushwah attributes the rise in rural subscribers in the state to the saturated urban market. "Most people in villages are ready to lose their existing connection if another operator offers a slight benefit. Besides, it is easier to switch to new operators in rural areas, as the guidelines are stricter in urban areas."
According to reports, Gujarat's rural market has 35.6 lakh homes using cellphones compared to 35.7 lakh urban houses. Telecom operators, who have seen a drop of over 16 lakh subscribers at the end of March 2013 compared to the year ending March 31, 2012, are aggressively tapping the rural market in the state to achieve a balance.
"There is tremendous potential in the rural hinterland of Gujarat. The growing numbers of our mobile subscribers in rural Gujarat is the reflection of unique and aggressive steps taken in order to deepen our rural penetration with key initiatives such as Lal Dukan, Har Gaon Hamara Gaon and easy recharge or top up services," said Brajesh Bajpai, business head, Gujarat, Vodafone India.
Of about 5 crore customers in Gujarat, the overall new net addition on average in the last 10 months has been less than 1 lakh a month, which gives companies a lot of scope in villages that are growing faster in terms of subscriber additions.
"In cities, everyone has a mobile connection - security guards, maids, rickshawallahs, among others. So, who do telecom companies sell to now? That is why telecom companies are looking at tapping newer markets," Kushwah added.
Gujarat has added the maximum rural mobile phone subscribers in India, according to the latest report by Cellular Operators Association of India (COAI). With a net addition of close to 5 lakh rural subscribers in August, Gujarat has added more subscribers than any state in the country.
The director of the department of telecom (DoT), Gujarat, Rajeev Kushwah attributes the rise in rural subscribers in the state to the saturated urban market. "Most people in villages are ready to lose their existing connection if another operator offers a slight benefit. Besides, it is easier to switch to new operators in rural areas, as the guidelines are stricter in urban areas."
According to reports, Gujarat's rural market has 35.6 lakh homes using cellphones compared to 35.7 lakh urban houses. Telecom operators, who have seen a drop of over 16 lakh subscribers at the end of March 2013 compared to the year ending March 31, 2012, are aggressively tapping the rural market in the state to achieve a balance.
"There is tremendous potential in the rural hinterland of Gujarat. The growing numbers of our mobile subscribers in rural Gujarat is the reflection of unique and aggressive steps taken in order to deepen our rural penetration with key initiatives such as Lal Dukan, Har Gaon Hamara Gaon and easy recharge or top up services," said Brajesh Bajpai, business head, Gujarat, Vodafone India.
Of about 5 crore customers in Gujarat, the overall new net addition on average in the last 10 months has been less than 1 lakh a month, which gives companies a lot of scope in villages that are growing faster in terms of subscriber additions.
"In cities, everyone has a mobile connection - security guards, maids, rickshawallahs, among others. So, who do telecom companies sell to now? That is why telecom companies are looking at tapping newer markets," Kushwah added.
Thursday, November 07, 2013
Tuesday, October 15, 2013
Aditi Rao Hydari dazzles garba revelers in Ahmedabad
From Times of India
Dhwani Shah (Vadodara), Ashish Doshi (director, ticketplease.com), actor Aditi Rao Hydari, Brajesh Bajpai (business head—Gujarat, Vodafone India)
The celebratory cheers this Navratri got a roaring thumbs up from the garba revelers this year. For this Navratri, Vodafone's 'Become a Star with Vodafone Mobile Internet' contest that aimed at adding joy to customers' excitement for the longest dance festival in the world has proven to be yet another unique initiative for customer connect.
The contest witnessed an overwhelming response from customers in Gujarat. On the eighth day of Navratri, Vodafone felicitated 10 lucky winners of the contest and the announcement of winners became more exciting with the presence of Bollywood diva Aditi Rao Hydari. The 10 lucky winners of the contest got once in a life time opportunity to live the life of a 'star' including red carpet welcome to stay at a luxury hotel.
Commenting on Vodafone's innovative data strategy for Gujarat, Brajesh Bajpai, business head — Gujarat, Vodafone India said, "Data is foreseen as the next big thing for the telecom industry in India and the growing number of data enabled smartphones will certainly increase the demand for mobile internet. We see immense growth potential and are looking to be an integral part of this opportunity by helping accelerate mobile internet adoption through penetration, consumption and value addition. We constantly come up with unique campaigns and exciting offers, to drive data adoption. Navratri is an important festival for us as part of our marketing and customer engagement activities. As an undisputed market leader in Gujarat, we constantly aim to stay connected with our large base of customers in Gujarat and this Navratri also we came up with this interesting contest that was well appreciated by our customers."
All in all this was a glam studded evening which saw high octane festive fervour at its best during the Ban Jao Star with Vodafone mobile internet contest.
The celebratory cheers this Navratri got a roaring thumbs up from the garba revelers this year. For this Navratri, Vodafone's 'Become a Star with Vodafone Mobile Internet' contest that aimed at adding joy to customers' excitement for the longest dance festival in the world has proven to be yet another unique initiative for customer connect.
The contest witnessed an overwhelming response from customers in Gujarat. On the eighth day of Navratri, Vodafone felicitated 10 lucky winners of the contest and the announcement of winners became more exciting with the presence of Bollywood diva Aditi Rao Hydari. The 10 lucky winners of the contest got once in a life time opportunity to live the life of a 'star' including red carpet welcome to stay at a luxury hotel.
Commenting on Vodafone's innovative data strategy for Gujarat, Brajesh Bajpai, business head — Gujarat, Vodafone India said, "Data is foreseen as the next big thing for the telecom industry in India and the growing number of data enabled smartphones will certainly increase the demand for mobile internet. We see immense growth potential and are looking to be an integral part of this opportunity by helping accelerate mobile internet adoption through penetration, consumption and value addition. We constantly come up with unique campaigns and exciting offers, to drive data adoption. Navratri is an important festival for us as part of our marketing and customer engagement activities. As an undisputed market leader in Gujarat, we constantly aim to stay connected with our large base of customers in Gujarat and this Navratri also we came up with this interesting contest that was well appreciated by our customers."
All in all this was a glam studded evening which saw high octane festive fervour at its best during the Ban Jao Star with Vodafone mobile internet contest.
Monday, October 14, 2013
Meet The Festive Rockers
(L-R ) Pritesh Vakhariya (Ahmedabad),Prachi Patel (Ahmedabad),Shruti Shah (Surat),Pooja Gajera (Rajkot),Dhwani Shah (Vadodara),Ashish Doshi (director,ticketplease.com),actor Aditi Rao Hydari,Brajesh Bajpai (Business Head -Gujarat,Vodafone India),Pratik Bhatt (Ahmedabad),Zankhana Thakkar (Ahmedabad),Kaushal Ramani (Ahmedabad),Nupur Barot (Ahmedabad),Aashini Pandya (Anand)
The celebratory cheers this Navratri got a roaring thumbs up from the garba revelers this year.For this Navratri,Vodafones Become a Star with Vodafone Mobile Internet contest that aimed at adding joy to customers excitement for the longest dance festival in the world has proven to be yet another unique initiative for customer connect.
The contest witnessed an overwhelming response from customers in Gujarat.On the eighth day of Navratri,Vodafone felicitated 10 lucky winners of the contest and the announcement of winners became more exciting with the presence of Bollywood diva Aditi Rao Hydari.The 10 lucky winners of the contest got once in a life time opportunity to live the life of a star including red carpet welcome to stay at a luxury hotel.
Commenting on Vodafones innovative data strategy for Gujarat,Brajesh Bajpai,business head Gujarat,Vodafone India said,Data is foreseen as the next big thing for the telecom industry in India and the growing number of data enabled smartphones will certainly increase the demand for mobile internet.We see immense growth potential and are looking to be an integral part of this opportunity by helping accelerate mobile internet adoption through penetration, consumption and value addition.
We constantly come up with unique campaigns and exciting offers,to drive data adoption.Navratri is an important festival for us as part of our marketing and customer engagement activities.As an undisputed market leader in Gujarat,we constantly aim to stay connected with our large base of customers in Gujarat and this Navratri also we came up with this interesting contest that was well appreciated by our customers.
All in all this was a glam studded evening which saw high octane festive fervour at its best during the Ban Jao Star with Vodafone mobile internet contest.
Saturday, October 12, 2013
Go Starry This Navratri
From The Times of India page 31
B.P Singh,Operations Director West Zone and Brajesh Bajpai, Business Head-Gujarat for Vodafone enjoy the garba at a popular Navratri venue
Giant 30 feet dandiya put up by Vodafone
As Navratri continues to gain momentum,Vodafone India,one of Indias leading telecom service providers,brought an opportunity for its customers in Gujarat to become a star with its mobile internet to add more to the festive celebrations.Vodafone had launched Ban Jao Star contest that gave a chance to 10 customers to become famous and treated them to a day of stardom.This was a part of customer connect initiatives and aimed to add excitement to the festivities of the season.
This year the contest made it more special by choosing 10 winners during the festival and for a day all the winners got to live the life of a star including red carpet welcome to stay at a luxury hotel and also a once in a life time opportunity to feature in the Vodafones print ad.
Vodafone had put together an array of 360 marketing activities like print,radio,digital,tie ups with premier garba venues like Rajpath Club,Karnavati Club and many more across the state.For on-ground activation they had put up stalls,giving an opportunity to customers to upload their photographs on spot. Also they had put a giant 30 feet dandiya at Rajpath Club which was much appreciated by the garba revellers.
Commenting on Vodafones efforts to take the fun and excitement quotient to new heights with these exclusive offers, Brajesh Bajpai,Business Head,Gujarat,Vodafone India,said "At Vodafone,we adopt a customer first motto,where customer and his requirements become the core of all that we do.We constantly try to come up with innovative ways and means to become more relevant to the special needs of our customers.With this Vodafone Ban Jao Star contest we aimed to make Navratri an unforgettable experience for the people of Gujarat."
To participate in this contest Garba lovers had to simply upload their photographs on www.vodafone.in/navratri or could also send their photographs on +919825000009 via Whatsapp.
B.P Singh,Operations Director West Zone and Brajesh Bajpai, Business Head-Gujarat for Vodafone enjoy the garba at a popular Navratri venue
Giant 30 feet dandiya put up by Vodafone
As Navratri continues to gain momentum,Vodafone India,one of Indias leading telecom service providers,brought an opportunity for its customers in Gujarat to become a star with its mobile internet to add more to the festive celebrations.Vodafone had launched Ban Jao Star contest that gave a chance to 10 customers to become famous and treated them to a day of stardom.This was a part of customer connect initiatives and aimed to add excitement to the festivities of the season.
This year the contest made it more special by choosing 10 winners during the festival and for a day all the winners got to live the life of a star including red carpet welcome to stay at a luxury hotel and also a once in a life time opportunity to feature in the Vodafones print ad.
Vodafone had put together an array of 360 marketing activities like print,radio,digital,tie ups with premier garba venues like Rajpath Club,Karnavati Club and many more across the state.For on-ground activation they had put up stalls,giving an opportunity to customers to upload their photographs on spot. Also they had put a giant 30 feet dandiya at Rajpath Club which was much appreciated by the garba revellers.
Commenting on Vodafones efforts to take the fun and excitement quotient to new heights with these exclusive offers, Brajesh Bajpai,Business Head,Gujarat,Vodafone India,said "At Vodafone,we adopt a customer first motto,where customer and his requirements become the core of all that we do.We constantly try to come up with innovative ways and means to become more relevant to the special needs of our customers.With this Vodafone Ban Jao Star contest we aimed to make Navratri an unforgettable experience for the people of Gujarat."
To participate in this contest Garba lovers had to simply upload their photographs on www.vodafone.in/navratri or could also send their photographs on +919825000009 via Whatsapp.
Tuesday, October 08, 2013
Gujarat Leads Telco Revenue Numbers
From The Times of India
Ahmedabad: The demand for telecom services in Gujarat may help telecom players discard the weak economic cues on the national and global front.Gujarat leads growth in revenue as compared to other states that fall into Circle A.
For Q1 of FY2013-14,Gujarat has posted a revenue growth rate of 10.29% while Maharashtra has posted 6.04%,Andhra Pradesh has reported 5.29%,Karnataka registered 10.16% and Tamil Nadu witnessed a growth rate of 9.79% for the period under review.
Telcos have posted revenues of Rs 2,350.86 crore in Q1 of 2013-14 as against Rs 2,131.43 crore in the corresponding period last year,a rise of 10.13%.
Telcos seem to have absorbed the shocks of the financial crunch and bounced back with more power this year.Telecom companies in Gujarat had posted only a 3.57% rise in gross revenue in Q1 of 2012-13 as compared to Q1 of 2011-12.
Call rates have increased,discounts have been rolled back and only some new players are offering extra talk time now.As a lot of telecom players had to shut down operations in some states and circles and are preparing to get new licenses.All these factors may have pushed them to expand in and focus on states like Gujarat that are fetching them better revenues, a telecom player said.
Gujarat has also added an impressive amount of new customers in the review period.Over the past few years,Gujarat has witnessed a significant growth in both 2G and 3G services usage, said Brajesh Bajpai, Business Head-Gujarat,Vodafone India.
Overall,Gujarats telecom story has undergone a sea change in the last five years with telecom companies in the state posting 77% growth in gross revenues in the past five years.
Ahmedabad: The demand for telecom services in Gujarat may help telecom players discard the weak economic cues on the national and global front.Gujarat leads growth in revenue as compared to other states that fall into Circle A.
For Q1 of FY2013-14,Gujarat has posted a revenue growth rate of 10.29% while Maharashtra has posted 6.04%,Andhra Pradesh has reported 5.29%,Karnataka registered 10.16% and Tamil Nadu witnessed a growth rate of 9.79% for the period under review.
Telcos have posted revenues of Rs 2,350.86 crore in Q1 of 2013-14 as against Rs 2,131.43 crore in the corresponding period last year,a rise of 10.13%.
Telcos seem to have absorbed the shocks of the financial crunch and bounced back with more power this year.Telecom companies in Gujarat had posted only a 3.57% rise in gross revenue in Q1 of 2012-13 as compared to Q1 of 2011-12.
Call rates have increased,discounts have been rolled back and only some new players are offering extra talk time now.As a lot of telecom players had to shut down operations in some states and circles and are preparing to get new licenses.All these factors may have pushed them to expand in and focus on states like Gujarat that are fetching them better revenues, a telecom player said.
Gujarat has also added an impressive amount of new customers in the review period.Over the past few years,Gujarat has witnessed a significant growth in both 2G and 3G services usage, said Brajesh Bajpai, Business Head-Gujarat,Vodafone India.
Overall,Gujarats telecom story has undergone a sea change in the last five years with telecom companies in the state posting 77% growth in gross revenues in the past five years.
Wednesday, July 24, 2013
Drive For a Cause
From Times of India
DRIVE FOR A CAUSE
A bike and car rally held recently, created a buzz in Ahmedabad
Ahmedabad,a city infamous for its rash traffic sense needs to get its road safety basics right! In order to promote road safety,Vodafone India,Gujarat's largest telecommunications company endeavoured to promote responsible mobility through a large scale bike and car rally.The rally sought to educate citizens about the importance of wearing helmets on two wheelers and fastening seatbelts in four wheelers and kick-started the weeklong drive Road Safety Awareness Drive between July 20-26.
The rally was flagged off by Brajesh Bajpai, Business Head, Gujarat -Vodafone India and Sanjay Shrivastav,joint commissioner,police (traffic),Ahmedabad City along with Dinesh Parmar,(deputy commissioner,police,traffic,Ahmedabad City.A posse of around 200 bike riders and car drivers participated in the rally,as a demonstration of their support to Vodafones campaign for road safety promotion.The rally commenced from Ahmedabad Management Association (AMA) and went through Panjarapol,Gujarat University,CEPT,Commerce Six Road,Ishwar Bhuwan,Sardar Patel Statue,Usmanpura Under bridge,Vadaj,Usmanpura,Income Tax,Butasingh Circle,Navrangpura Cross Road,Commerce Six Road,CEPT,L.D Engineering College and concluded at AMA.
According to Brajesh Bajpai,Vodafone India, as a value based organisation, is passionate about people and is committed to achieving the highest standards in health,safety and well-being for all.We endeavour to promote these virtues within communities,to ensure a safe working environment.An alarming rise in deaths due to road accidents has highlighted the need for disciplined driving and stringent adherence to traffic rules.Vodafone takes this opportunity to urge citizens of Ahmedabad and those traveling to the city,to follow traffic rules and remain safe with your loved ones.
Brajesh Bajpai, Business Head - Gujarat, Vodafone India, Ranjan Mishra,AVP-HR,Gujarat,Vodafone India,Dinesh Parmar,Deputy commissioner of Police (Traffic),Ahmedabad City and Sanjay Shrivastav,Joint commissioner of Police (Traffic),Ahmedabad City flagging off the rally
Enthusiasts participating in the rally
DRIVE FOR A CAUSE
A bike and car rally held recently, created a buzz in Ahmedabad
Ahmedabad,a city infamous for its rash traffic sense needs to get its road safety basics right! In order to promote road safety,Vodafone India,Gujarat's largest telecommunications company endeavoured to promote responsible mobility through a large scale bike and car rally.The rally sought to educate citizens about the importance of wearing helmets on two wheelers and fastening seatbelts in four wheelers and kick-started the weeklong drive Road Safety Awareness Drive between July 20-26.
The rally was flagged off by Brajesh Bajpai, Business Head, Gujarat -Vodafone India and Sanjay Shrivastav,joint commissioner,police (traffic),Ahmedabad City along with Dinesh Parmar,(deputy commissioner,police,traffic,Ahmedabad City.A posse of around 200 bike riders and car drivers participated in the rally,as a demonstration of their support to Vodafones campaign for road safety promotion.The rally commenced from Ahmedabad Management Association (AMA) and went through Panjarapol,Gujarat University,CEPT,Commerce Six Road,Ishwar Bhuwan,Sardar Patel Statue,Usmanpura Under bridge,Vadaj,Usmanpura,Income Tax,Butasingh Circle,Navrangpura Cross Road,Commerce Six Road,CEPT,L.D Engineering College and concluded at AMA.
According to Brajesh Bajpai,Vodafone India, as a value based organisation, is passionate about people and is committed to achieving the highest standards in health,safety and well-being for all.We endeavour to promote these virtues within communities,to ensure a safe working environment.An alarming rise in deaths due to road accidents has highlighted the need for disciplined driving and stringent adherence to traffic rules.Vodafone takes this opportunity to urge citizens of Ahmedabad and those traveling to the city,to follow traffic rules and remain safe with your loved ones.
Brajesh Bajpai, Business Head - Gujarat, Vodafone India, Ranjan Mishra,AVP-HR,Gujarat,Vodafone India,Dinesh Parmar,Deputy commissioner of Police (Traffic),Ahmedabad City and Sanjay Shrivastav,Joint commissioner of Police (Traffic),Ahmedabad City flagging off the rally
Enthusiasts participating in the rally
Saturday, July 20, 2013
Rally for road safety in the city
From Times of India
AHMEDABAD: A private mobile service provider has teamed up with the city traffic police to create awareness about road safety.
The company employees, along with traffic personnel, will conduct a bike rally on Saturday. The Road Safety Awareness Drive to promote responsible mobility will begin near Ahmedabad Management Association.
The drive will be initiated by Brajesh Bajpai of Vodafone India along with Sanjay Shrivastav, joint commissioner of police, and Dinesh Parmar, deputy commissioner of police (traffic). The rally will start at 11.15am and will cover areas like Panjrapol, University crossroads, Commerce six roads, Ashram Road and Navrangpura.
The officials stated that the week-long event will be take place at important crossroads where commuters will be educated in traffic rules. Meanwhile, the new civic centres built in north, central and east zones will be dedicated to public on July 23 by AMC. The lokarpan of the centres will be done by mayor Meenaxi Patel. The new centres have been built in Odhav, Badia and Asarwa wards. Kirit Solanki, MP from Ahmedabad west and Harin Pathak, MP from Ahmedabad east will be the chief guest.
AHMEDABAD: A private mobile service provider has teamed up with the city traffic police to create awareness about road safety.
The company employees, along with traffic personnel, will conduct a bike rally on Saturday. The Road Safety Awareness Drive to promote responsible mobility will begin near Ahmedabad Management Association.
The drive will be initiated by Brajesh Bajpai of Vodafone India along with Sanjay Shrivastav, joint commissioner of police, and Dinesh Parmar, deputy commissioner of police (traffic). The rally will start at 11.15am and will cover areas like Panjrapol, University crossroads, Commerce six roads, Ashram Road and Navrangpura.
The officials stated that the week-long event will be take place at important crossroads where commuters will be educated in traffic rules. Meanwhile, the new civic centres built in north, central and east zones will be dedicated to public on July 23 by AMC. The lokarpan of the centres will be done by mayor Meenaxi Patel. The new centres have been built in Odhav, Badia and Asarwa wards. Kirit Solanki, MP from Ahmedabad west and Harin Pathak, MP from Ahmedabad east will be the chief guest.
Friday, May 03, 2013
Gujaratis Thrifty no more when Spending on Calls
From The Times of India
AHMEDABAD: Gujaratis, who were called thrifty by the telecom industry when they made the most missed calls in the country in 2006, now actively spend more on mobile phones.
However, Gujarat's telecom story has undergone a sea change in the last five years with telecom companies in the state posting 77% growth in gross revenues in the past five years.
As per data available with Telecom Regulatory Authority of India (TRAI), the gross revenue of six telecom players as on 31st December 2007 was Rs 4727.53 crore. As on 31st December 2012, the gross revenue of nine telecom companies in Gujarat stood at Rs 8413.15 crore, which means telecom companies in Gujarat have registered a growth of 77% in gross revenue in the past five years.
The subscriber base has increased by 320.41% in the last five years in the state. As on 31st December 2007, Gujarat had 11959678 mobile subscribers, which rose to 50280123 as on December 2012.
Brajesh Bajpai, business head (Gujarat) at Vodafone, said, "Gujarat is the largest circle for us after Mumbai and Delhi. There are several initiatives that we have taken in Gujarat and implemented nationally. There is also a renewed interest in postpaid connections in the state." Gujarat contributes almost 10% to Vodafone India's revenues.
Overall, India's western region is considered economically advanced as compared to other regions of the country, thus offering major opportunities for telecom operators. Companies are churning out customized offers for their subscribers in Gujarat, which also saw the most activity when mobile number portability was introduced.
In Gujarat, for the past five calendar years, telecom companies have paid a total of Rs 2831.81 crore as license fee, which is 10% of adjusted gross revenue.
Telecom players also attribute the growth in revenue to tremendous competition. "The success of telecom in Gujarat is in fact proof of the fact that the people of Gujarat demand value. What has changed in the past few years is that for the first time, there is a value being offered in the market. Competition has ensured affordable tariffs, increased retail spread as operators go deeper and wider into the territory and also more active communication of competing products and services," said Jinesh Hegde, circle business head (Gujarat) for Uninor.
AHMEDABAD: Gujaratis, who were called thrifty by the telecom industry when they made the most missed calls in the country in 2006, now actively spend more on mobile phones.
However, Gujarat's telecom story has undergone a sea change in the last five years with telecom companies in the state posting 77% growth in gross revenues in the past five years.
As per data available with Telecom Regulatory Authority of India (TRAI), the gross revenue of six telecom players as on 31st December 2007 was Rs 4727.53 crore. As on 31st December 2012, the gross revenue of nine telecom companies in Gujarat stood at Rs 8413.15 crore, which means telecom companies in Gujarat have registered a growth of 77% in gross revenue in the past five years.
The subscriber base has increased by 320.41% in the last five years in the state. As on 31st December 2007, Gujarat had 11959678 mobile subscribers, which rose to 50280123 as on December 2012.
Brajesh Bajpai, business head (Gujarat) at Vodafone, said, "Gujarat is the largest circle for us after Mumbai and Delhi. There are several initiatives that we have taken in Gujarat and implemented nationally. There is also a renewed interest in postpaid connections in the state." Gujarat contributes almost 10% to Vodafone India's revenues.
Overall, India's western region is considered economically advanced as compared to other regions of the country, thus offering major opportunities for telecom operators. Companies are churning out customized offers for their subscribers in Gujarat, which also saw the most activity when mobile number portability was introduced.
In Gujarat, for the past five calendar years, telecom companies have paid a total of Rs 2831.81 crore as license fee, which is 10% of adjusted gross revenue.
Telecom players also attribute the growth in revenue to tremendous competition. "The success of telecom in Gujarat is in fact proof of the fact that the people of Gujarat demand value. What has changed in the past few years is that for the first time, there is a value being offered in the market. Competition has ensured affordable tariffs, increased retail spread as operators go deeper and wider into the territory and also more active communication of competing products and services," said Jinesh Hegde, circle business head (Gujarat) for Uninor.
Telcos Woo Rural Gujarat with Exclusive Business Models
From the Times of India
AHMEDABAD:
Telecom companies are aggressively tapping Gujarat's rural market-which has 35.6 lakh houses using cellphones as compared to 35.7 lakh urban houses.
The erstwhile price-sensitive rural customer is now looking at convenience over anything else. In a survey by Vodafone in rural Gujarat, findings suggest that recharge availability tops the priority followed by good network. Price only comes later. "In Gujarat, over 55 per cent of Vodafone's subscriber base comes from rural areas so we have allotted 70 per cent of our budget for rural areas in the state unlike other states where urban areas are given higher budget," said Brajesh Bajpai, chief operating officer, Vodafone West.
Vodafone has seen 12 per cent 12% year-on-year growth with gross revenues of Rs 3,100 crore in Gujarat. The company's market share in the state is 37.1 per cent. The company has a business model unique to Gujarat-Vistaar-which has been taken from the state and implemented nationally. The model has ensured that the sales force is different for rural and urban customers. Vodafone has set up over 800 'laal dukaan' or red shops in villages in Gujarat to help villagers spot recharge outlets.
"The rural sales force is trained in simple communication and to provide basic education of services whereas the urban sales force is taught to be more competitive and get market share," said Bajpai. Among other things, rural Gujaratis mostly use services like downloading music, checking weather, for emails and using social networking sites on their 2G handsets.
AHMEDABAD:
Telecom companies are aggressively tapping Gujarat's rural market-which has 35.6 lakh houses using cellphones as compared to 35.7 lakh urban houses.
The erstwhile price-sensitive rural customer is now looking at convenience over anything else. In a survey by Vodafone in rural Gujarat, findings suggest that recharge availability tops the priority followed by good network. Price only comes later. "In Gujarat, over 55 per cent of Vodafone's subscriber base comes from rural areas so we have allotted 70 per cent of our budget for rural areas in the state unlike other states where urban areas are given higher budget," said Brajesh Bajpai, chief operating officer, Vodafone West.
Vodafone has seen 12 per cent 12% year-on-year growth with gross revenues of Rs 3,100 crore in Gujarat. The company's market share in the state is 37.1 per cent. The company has a business model unique to Gujarat-Vistaar-which has been taken from the state and implemented nationally. The model has ensured that the sales force is different for rural and urban customers. Vodafone has set up over 800 'laal dukaan' or red shops in villages in Gujarat to help villagers spot recharge outlets.
"The rural sales force is trained in simple communication and to provide basic education of services whereas the urban sales force is taught to be more competitive and get market share," said Bajpai. Among other things, rural Gujaratis mostly use services like downloading music, checking weather, for emails and using social networking sites on their 2G handsets.
Sunday, March 17, 2013
Saturday, March 16, 2013
Monday, October 29, 2012
Navratri extravaganza in Ahmedabad!
From : The Times of India
Navratri celebrations came packed with a helicopter ride, hot air balloon ride, LED dandiya sticks and fun-filled moments
The 'Fly to Ambaji in a helicopter during Navratri' contest drew unprecedented participation this year. Customers just had to dial *121#, choose their best offer and become eligible for the on-air contest on a popular radio station. All correct answers assured them a helicopter ride to Ambaji for a special darshan.
In addition to the helicopter contest, Vodafone Gujarat also came out with many first-of-its kind innovations this Navratri. Vodafone sponsored hot air balloon ride that took Vodafone customers 80 feet in the air for a joyride. Not only did it give them a panoramic view of the garba celebrations at the picturesque Karnavati Club lawns, but also a fantastic opportunity to capture lifelong memories in their cameras.
Brajesh Bajpai, Business Head, Gujarat, Vodafone India says, "Our helicopter ride to Ambaji during Navratri is an activity that people are well aware of, now. But we wanted to take Navratri activities and the festive spirit to newer heights this year. So we brought the hot air balloon ride for the first time to Ahmedabad, offering a bird's eye view of the city and garba celebrations to our esteemed customers. Offering such once-in-a-lifetime chance is our way of delivering something innovative every year."
Another innovation was the introduction of Vodafone branded LED dandiya sticks for the first time in Ahmedabad. Khelaiyas had a gala time as they matched their steps with the flashing of the LED dandiya sticks.
Besides Ahmedabad, Vodafone also associated with all the prominent garba venues in all major cities of Gujarat and engaged with its customers.
Navratri celebrations came packed with a helicopter ride, hot air balloon ride, LED dandiya sticks and fun-filled moments
The 'Fly to Ambaji in a helicopter during Navratri' contest drew unprecedented participation this year. Customers just had to dial *121#, choose their best offer and become eligible for the on-air contest on a popular radio station. All correct answers assured them a helicopter ride to Ambaji for a special darshan.
In addition to the helicopter contest, Vodafone Gujarat also came out with many first-of-its kind innovations this Navratri. Vodafone sponsored hot air balloon ride that took Vodafone customers 80 feet in the air for a joyride. Not only did it give them a panoramic view of the garba celebrations at the picturesque Karnavati Club lawns, but also a fantastic opportunity to capture lifelong memories in their cameras.
Brajesh Bajpai, Business Head, Gujarat, Vodafone India says, "Our helicopter ride to Ambaji during Navratri is an activity that people are well aware of, now. But we wanted to take Navratri activities and the festive spirit to newer heights this year. So we brought the hot air balloon ride for the first time to Ahmedabad, offering a bird's eye view of the city and garba celebrations to our esteemed customers. Offering such once-in-a-lifetime chance is our way of delivering something innovative every year."
Another innovation was the introduction of Vodafone branded LED dandiya sticks for the first time in Ahmedabad. Khelaiyas had a gala time as they matched their steps with the flashing of the LED dandiya sticks.
Besides Ahmedabad, Vodafone also associated with all the prominent garba venues in all major cities of Gujarat and engaged with its customers.
Saturday, October 27, 2012
Thursday, October 25, 2012
Navratri Celebrations with a Hot Air Baloon Ride
From : The Times of India
The Navratri festive spirit was in full swing as dance enthusiasts watched a hot air balloon go up in the sky at the 'Adani Shantigram presents The Times of India Shanku's Dandiya 2012'. Almost 15000 entries were registered at the event, and the organizers were happy that for the first time ever they gave Gujaratis an opportunity to view garba from a gigantic hot air balloon — 80 feet above ground level. Manoj Chaudhary, director, Shanku's Water Park says, "For the first time, this was truly an interesting innovation for the people of Ahmedabad as they sat in the lit hot air balloon."
The idea was sponsored by Vodafone and powered by Shanku's Water Park and XPERTZ events conceptualized this event at the Karnavati club. The TOI Shanku's Dandiya had garba dancers enjoying their garba and from the response, the organizers have promised to wow the audiences again every year like this. Devang Shah, director, XPERTZ, Advertising, Events & Promotions says, "We always believe in getting innovations to our events that brings the best mileage to our sponsors. Shanku's Dandiya has a great recall value and last Sunday, our idea of hot air balloon ride mesmerized the crowds on SG Highway. And Karnavati Club became the ideal platform for this activity."
The Navratri festive spirit was in full swing as dance enthusiasts watched a hot air balloon go up in the sky at the 'Adani Shantigram presents The Times of India Shanku's Dandiya 2012'. Almost 15000 entries were registered at the event, and the organizers were happy that for the first time ever they gave Gujaratis an opportunity to view garba from a gigantic hot air balloon — 80 feet above ground level. Manoj Chaudhary, director, Shanku's Water Park says, "For the first time, this was truly an interesting innovation for the people of Ahmedabad as they sat in the lit hot air balloon."
The idea was sponsored by Vodafone and powered by Shanku's Water Park and XPERTZ events conceptualized this event at the Karnavati club. The TOI Shanku's Dandiya had garba dancers enjoying their garba and from the response, the organizers have promised to wow the audiences again every year like this. Devang Shah, director, XPERTZ, Advertising, Events & Promotions says, "We always believe in getting innovations to our events that brings the best mileage to our sponsors. Shanku's Dandiya has a great recall value and last Sunday, our idea of hot air balloon ride mesmerized the crowds on SG Highway. And Karnavati Club became the ideal platform for this activity."
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