AHMEDABAD: Money is back into the Navratri business as more and more companies come forward to sponsor events during the upcoming festival.
Organizers said that there is a sudden boost in sponsorships this year as compared to the last few years. "We received over Rs 12 lakh from sponsors this year as compared to about Rs 6 lakh last year. The economy is in better shape and Gujarat has a feel-good factor courtesy the efforts of Prime Minister Narendra Modi. All these factors will attract many global visitors and business delegates at venues and this has led to an increase in sponsorship," said Chiranjiv Patel, a garba organiser. Patel has invited 150 delegates from around the world, out of which about 80 are foreign nationals.
Telecom companies, which had refrained from sponsoring major events last year, are making their presence felt across venues. "Navratri is an important festival for us as part of our marketing and customer engagement activities. This Navratri, we are associated with 18 major Navratri events across Gujarat like United Way - Baroda, Karnavati, YMCA Club, Friends Garba and HL Garba in Ahmedabad," said Brajesh Bajpai, Business Head - Gujarat, Vodafone India.
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