Saturday, September 13, 2014

Vodafone on Expansion Mode in Guj

From : DNA



Ahmedabad: Reaching out to the number one mobile service provider in Gujarat Vodafone will be easier with the telecom service provider plans to add more than 150 retail stores and 1000 ministores in two years.

The company launched its 1000th store in Gujarat at Naranpura in Ahmedabad. The store is designed as per the global retail store standards.

Vodafone's retail presence has been witnessing 15% growth year on year. "We have 9,000 retail stores across the country of which 1,000 stores are in Gujarat. We are adding 150 retail stores and more than 1,000 mini stores in two years," said Kavita Nair, senior vice president of retail and digital at Vodafone India.

Currently, the company's presence is one store per 20 villages in Gujarat, which will be taken up to 16 villages in two years, said Brajesh Bajpai, Business Head - Gujarat at Vodafone India. He added that the customers can walk in the stores for any service like buying new card, problems in service or paying the bill.

The company has also witnessed good growth in 3G users in Gujarat. “Our 3G business has witnessed 60% growth in the state,” said Bajpai. Vodafone has been benefited the most by mobile number portability (MNP).

The company has added 6,78,610 customers through MNP since of implementation in 2010-11, said Bajpai.
As per data published by Telecom Regulatory Authority of India (Trai), 1.07 crore mobile subscribers applied under MNP as on July 31, 2014.

Bajpai also agreed to a lot of complaints about call drop and other problems. “For improving connectivity, we have added around 400 more towers in our network in one month,” he said.

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