From : The Times of India
Over 88 lakh telecom subscribers In Gujarat have applied to switch to other operators through mobile number portability (MNP) since it was introduced. According to the data available from Telecom Regulatory Authority of India (Trai), at the end of September 2013, 17% of total mobile subscribers in Gujarat have applied for shifting to other service providers via MNP.
As per the Trai data, Gujarat has 52140709 mobile subscribers and out of which 8866915 applications for MNP have been registered.
With the mobile telecom industry in Gujarat circle witnessing significant growth over the past few years, MNP applications from subscribers has witnessed 8.98 % rise in second quarter ending September 2013. Gujarat circle saw a rise of 730654 applications for MNP to 8866915 at the end of September 2013 form 8136261 applications at the end of June 2013.
It is believed that last year a few smaller players had shut down their operations in Gujarat circle and established and stronger players benefited of this phenomenon. Moreover, affordable tariff plans coupled with stronger network offered by telecom majors had attracted a large number of subscribers through MNP.
"The rise in MNP application certainly has brought a key opportunity for the service providers who serve the customers best in terms of network, cost effectiveness, 24x7 customer assistance and innovative products," said Brajesh Bajpai, business head-Gujarat, Vodafone India.
For the quarter ended 30th September 2013, data service has been the key factor for subscribers changing service provider via MNP. Cost effective data plans, fast and uninterrupted internet services and strong network availability are some of the reason subscribers in Gujarat circle applied for MNP.
No comments:
Post a Comment