Wednesday, November 07, 2012

Vodafone launches women-run ‘Angel Stores’ in Gujarat

From : The Hindu Business Line

In a first of its kind in the country, Vodafone India on Tuesday announced the launch of ‘Angel Stores’, retail outlets run only by women employees, in Ahmedabad and Vadodara

Calling it a s step towards women’s empowerment, the company said these outlets would be managed and run completely by women employees. This initiative is in line with Vodafone’s endeavour of encouraging diversity and inclusion at workplace. Women will run services like security, pantry, customer service and management, Brajesh Bajpai, Business Head, Gujarat Circle said.

Vodafone would launch similar outlets in Rajkot and Surat shortly.

Vodafone India commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company with revenues of over Rs 32,000 crore has operations across the country with over 15.3 crore customers

Monday, October 29, 2012

Navratri extravaganza in Ahmedabad!

From : The Times of India



Navratri celebrations came packed with a helicopter ride, hot air balloon ride, LED dandiya sticks and fun-filled moments

The 'Fly to Ambaji in a helicopter during Navratri' contest drew unprecedented participation this year. Customers just had to dial *121#, choose their best offer and become eligible for the on-air contest on a popular radio station. All correct answers assured them a helicopter ride to Ambaji for a special darshan.

In addition to the helicopter contest, Vodafone Gujarat also came out with many first-of-its kind innovations this Navratri. Vodafone sponsored hot air balloon ride that took Vodafone customers 80 feet in the air for a joyride. Not only did it give them a panoramic view of the garba celebrations at the picturesque Karnavati Club lawns, but also a fantastic opportunity to capture lifelong memories in their cameras.

Brajesh Bajpai, Business Head, Gujarat, Vodafone India says, "Our helicopter ride to Ambaji during Navratri is an activity that people are well aware of, now. But we wanted to take Navratri activities and the festive spirit to newer heights this year. So we brought the hot air balloon ride for the first time to Ahmedabad, offering a bird's eye view of the city and garba celebrations to our esteemed customers. Offering such once-in-a-lifetime chance is our way of delivering something innovative every year."

Another innovation was the introduction of Vodafone branded LED dandiya sticks for the first time in Ahmedabad. Khelaiyas had a gala time as they matched their steps with the flashing of the LED dandiya sticks.

Besides Ahmedabad, Vodafone also associated with all the prominent garba venues in all major cities of Gujarat and engaged with its customers.

Thursday, October 25, 2012

Navratri Celebrations with a Hot Air Baloon Ride

From : The Times of India


The Navratri festive spirit was in full swing as dance enthusiasts watched a hot air balloon go up in the sky at the 'Adani Shantigram presents The Times of India Shanku's Dandiya 2012'. Almost 15000 entries were registered at the event, and the organizers were happy that for the first time ever they gave Gujaratis an opportunity to view garba from a gigantic hot air balloon — 80 feet above ground level. Manoj Chaudhary, director, Shanku's Water Park says, "For the first time, this was truly an interesting innovation for the people of Ahmedabad as they sat in the lit hot air balloon."

The idea was sponsored by Vodafone and powered by Shanku's Water Park and XPERTZ events conceptualized this event at the Karnavati club. The TOI Shanku's Dandiya had garba dancers enjoying their garba and from the response, the organizers have promised to wow the audiences again every year like this. Devang Shah, director, XPERTZ, Advertising, Events & Promotions says, "We always believe in getting innovations to our events that brings the best mileage to our sponsors. Shanku's Dandiya has a great recall value and last Sunday, our idea of hot air balloon ride mesmerized the crowds on SG Highway. And Karnavati Club became the ideal platform for this activity."

Monday, October 08, 2012

From Boardroom to Garba Classes

From : The Times of India


AHMEDABAD: Corporate house employees are on a festive high. Firms are packing off their staff to garba sessions after work hours to hone their dancing skills before the big day.

While some companies have hired choreographers for teaching basic and advanced steps to their employees, others have ensured that their staff joins classes a fortnight before the revelry begins.

For instance, Vodafone Gujarat has engaged a professional choreographer to train its employees a few steps of garba in a known environment before stepping out. "We organize garba for our customers and employees across all our branch offices in Gujarat. We engage professionals to teach garba to them during work hours," says Brajesh Bajpai, business head-Gujarat, Vodafone India.

Practice sessions and the event that follows creates an all round atmosphere of engagement. "People of Gujarat love this festival. We have many non-Gujaratis as well in our organization," says Bajpai.

Cadila Pharmaceuticals has gone a step ahead by hiring a choreographer from the Gujarati film industry to train its staff in new dance techniques. "A garba and dandiya raas competition is organized at all our branches. Employees, including senior officials, join in the celebration with their family members. Prizes are also awarded to the best dressed and the best dancers," says a company official.

Cadila also organizes a separate garba competition for the kids of its employees at the corporate campus. They are imparted dance training by veterans of previous garba events to prepare them for the contest. Though Airtel may not be sponsoring public events this Navratri, it has grand plans for its employees. Anant Arora, chief executive officer, Bharti Airtel, Gujarat, says, "Navratri is one of the key festivals of Gujarat which is celebrated with a lot of fanfare by Airtel. We have our own in-house talents who choreograph the entire show and also teach employees new garba steps. The festivities including the garba sessions are held after office hours, ensuring participation from the family members of the employee."

Depending on the training sessions, choreographers charge anything between Rs 1,000 and Rs 3,000 per session. Ankit Panchal, who has taught many managers sway to garba tunes, says, "There is a lot of interest among non-Gujaratis to learn advanced garba steps. While earlier, employees used to request for basic steps, now the trend is to learn innovative steps using props like matkas, diyas and chairs."

And the bosses are not complaining while their staff has fun at work. "It's a great concept that helps employees break away from the monotony at work and makes the atmosphere stress free. It also energizes employees and increases engagement and team work," explains Arora.

Thursday, September 20, 2012

Only 1.7% of Vodafone subscribers in Gujarat use 3G



Vodafone to increase rural base

From : Business Standard

Telecom services provider Vodafone is looking to increase its rural customer base in Gujarat through state government-run schemes such as E-Mamata - a mobile phone-based technology aimed at reducing maternal and infant mortality in the state. "We are the exclusive partner of Gujarat government for the E-Mamata initiative. Of the over 16 million Vodafone customers in Gujarat, over 70 per cent are in rural areas," said Brajesh Bajpai, business head- Gujarat, Vodafone West Ltd at a media interaction on Tuesday. Nationally, of the over 250 million customer base for the company, nearly 74 per cent have rural base.

Tuesday, August 21, 2012

Vodafone joins hands with BIG Cinemas

From : Best Media Info

As part of this initiative, Vodafone customers will get a free ticket to watch the movie and a greeting card on his/ her birthday

BestMediaInfo Bureau | Delhi | August 20, 2012
 
Vodafone India Ltd., one of India’s leading telecommunications service providers, in association with BIG Cinemas has launched a unique initiative to make Vodafone customers feel special. Between Aug 12 to 26, 2012, any Vodafone customer, who goes to see a movie in BIG Cinemas at Ahmedabad, Rajkot, Jamnagar, Palanpur , Patan  and Vapi, will get a Birthday surprise that will truly Delight! As part of this initiative, Vodafone customers visiting partnering BIG Cinemas screens on his/ her birthday, will get a free ticket to watch the movie and a greeting card by Vodafone! That’s not all, as soon as the movie breaks into intermission, Vodafone will put up a slide on the screen with the Vodafone customer’s name, while playing the birthday jingle in the background.

Additionally, select BIG Cinemas in Ahmedabad, will present the Vodafone birthday customer with a birthday cake. The Vodafone BIG ‘Birthday Surprise’ initiative is a part of the ongoing ‘Vodafone Delights’ programme that seeks to bring multiple simple, meaningful joys to the life of every customer,  throughout the year.

To be implemented across 41 cities, 55 multiplexes and 162 screens, The Vodafone BIG Birthday Surprise is expected to reach approximately 60000 cinema viewers each day. Cinema halls offering  the Vodafone BIG Birthday Surprise will have attractive display material highlighting the ‘Vodafone Delights’ special initiative. Posters and panels will be put around the box offices, informing people about the initiative.

Speaking about the initiative, Brajesh Bajpai, Business Head, Vodafone Gujarat said “At Vodafone making every customer feel special is second nature and it is one of the key factors driving every thing we do. Birthdays are special to all and we wanted to contribute to the celebratory moments with a generous dose of ‘feel special’ elements, without being intrusive. We are happy that BIG Cinemas has partnered with us to make birthdays extra beautiful for Vodafone customers.”

Wednesday, June 20, 2012

Vodafone Gujarat felicitates the winner of 'Festival Bonanza Contest'

Vodafone Gujarat felicitates the winner of
‘Festival Bonanza C
ontest’:
KarshanBhai MavaBhai Virda 
with a  
Ford Fiesta

At a ceremony at Rajkot on 15 June 2012, Vodafone Gujarat felicitated the winner of its
‘Festival Bonanza C
ontest’
The lucky winner KarshanBhai MavaBhai Virda from Dhoraji in Rajkot District, was handed over the keys of the brand new Ford Fiesta car by
 
Brajesh Bajpai
Business Head-Gujarat.

Here are some glimpses of the event…













Wednesday, March 21, 2012

Monday, February 20, 2012

Yaayaavar Jeevan Mera - Part 5

Our 10 day trip across the North East is being translated into Hindi and published by News Bench - Delhi.

The articles feature photos taken by us and a translation of Kim's writing.

Part 5 was published on 20th February 2012.


The entire article can also be read at : http://www.newsbench.in/links.aspx?nt=180212065206.gif

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