From : Insight VAS
Vodafone India has partnered with BIG Cinemas to offer a unique initiative for the most valued customers. An endeavor to make Vodafone customers feels special on their birthday.
As a part of the initiative, any Vodafone customers visiting the Big Cinemas screen to watch a movie on their birthday will get a free ticket to watch the movie and a greeting card by Vodafone. During the intermission, Vodafone will also put up a slide on the screen with the Vodafone customer’s name, while playing the birthday jingle in the background.
So, between 12th Aug to 26th Aug, 2012, any Vodafone customer, who goes to see a movie in BIG Cinemas at Ahmedabad, Rajkot, Jamnagar, Palanpur, Patan and Vapi, will get a Birthday surprise that will truly Delight!
Additionally, select BIG Cinemas in Mumbai and Ahmedabad, will present the Vodafone birthday customer with a birthday cake.
The Vodafone BIG ‘Birthday Surprise’ initiative is a part of the ongoing ‘Vodafone Delights’ programme that seeks to bring multiple simple, meaningful joys to the life of every customer, throughout the year.
On the initiative, Mr. Brajesh Bajpai, Business Head, Vodafone Gujarat, said, “At Vodafone making every customer feel special is second nature and it is one of the key factors driving everything we do. Birthdays are special to all and we wanted to contribute to the celebratory moments with a generous dose of ‘feel special’ elements, without being intrusive. We are happy that BIG Cinemas has partnered with us to make birthdays extra beautiful for Vodafone customers.”
The Vodafone Birthday Surprise initiative will be implemented across 41 cities, 55 multiplexes and 162 screens. It is expected to reach approximately 60000 cinema viewers each day.
Cinema halls offering the programme will have display material highlighting the initiative.
