From : Commodity World
From : Divya Bhaskar
From : The Economic Times
From : Jai Hind
From : Prabhat
From : Rajasthan Patrika
From : The Times of India
These are a few news/magazine reports quoting Brajesh. Please click on an image to see a larger, more legible version.
Showing posts with label Management. Show all posts
Showing posts with label Management. Show all posts
Tuesday, December 24, 2013
Vodafone launches money transfer service 'm-pesa'
From : Western Times (Page 3)
Vodafone India along with ICICI Bank today launched its mobile money transfer and payment service ‘m-pesa’ in Gujarat, which is 12th state in the country to provide services.
The company plans to rollout the service in other parts of the country within couple of months, said Mr. BP Singh, Business Head - West, Vodafone India.
“We expect a small number of people to adapt this initially...if classical marketing theory is anything to go by usually about half to one per cent of people adopt a new product,” Brijesh Bajpayee, Business Head Gujarat of the company said.
He, however, added, the company expects the product to go “viral” in the days ahead going by the kind of response it got in countries like Kenya.
“We clearly feel the initial experience will come by our push...point of inflection, there is a point when it becomes viral and people start doing it with word of the mouth,” Suresh Sethi, Business Head (m-pesa), Vodafone India said.
The service allows customers to transfer money to any mobile phone, remit money to a bank account, make payments for utility bills and deposit and withdraw cash from designated outlets.
The users need to deposit Rs 200 to register for the service and the company charges Rs 10 per transaction as convenience fee for payment of utilities. Apart from that, there are various slabs for transaction charges for transferring money.
The service will be available through 2000 authorised agents and across 312 Vodafone exclusive retail stores in state. Apart from Gujarat, the service, which was launched in 11 state of the country has already 5 lakh customers registered under m-pesa service.
Vodafone India along with ICICI Bank today launched its mobile money transfer and payment service ‘m-pesa’ in Gujarat, which is 12th state in the country to provide services.
The company plans to rollout the service in other parts of the country within couple of months, said Mr. BP Singh, Business Head - West, Vodafone India.
“We expect a small number of people to adapt this initially...if classical marketing theory is anything to go by usually about half to one per cent of people adopt a new product,” Brijesh Bajpayee, Business Head Gujarat of the company said.
He, however, added, the company expects the product to go “viral” in the days ahead going by the kind of response it got in countries like Kenya.
“We clearly feel the initial experience will come by our push...point of inflection, there is a point when it becomes viral and people start doing it with word of the mouth,” Suresh Sethi, Business Head (m-pesa), Vodafone India said.
The service allows customers to transfer money to any mobile phone, remit money to a bank account, make payments for utility bills and deposit and withdraw cash from designated outlets.
The users need to deposit Rs 200 to register for the service and the company charges Rs 10 per transaction as convenience fee for payment of utilities. Apart from that, there are various slabs for transaction charges for transferring money.
The service will be available through 2000 authorised agents and across 312 Vodafone exclusive retail stores in state. Apart from Gujarat, the service, which was launched in 11 state of the country has already 5 lakh customers registered under m-pesa service.
Vodafone Introduces mPesa Service In Gujarat, Plans Pan-India By 2014
From : WAT Blog.com
Vodafone India has unveiled mPesa service in Gujarat by joining hands with ICICI bank. The company is also planning to further expand the service to pan India by next year. As per the reports, the company is targeting the USD 60 Billion money transfer market in the country along with the government benefits transfer market worth $55 Billion.
The telecom operator had first announced the service in November last year while it was officially launched in Mumbai this August. mPesa enables users to transact using the M-Pesa accounts and do transactions like withdrawing cash from specified outlets, paying utility bills, buying mobile recharge and transferring money to any mobile phone or bank account.
Vodafone’s Brajesh Bajpai, Business Head, Gujarat said that m-PESA service will be aiming at 17 million subscriber base in the state of Gujarat. For using the service, Vodafone would levy transaction charges between 1.2 and 1.5% of the value of transaction. The service is also available in Kolkata, West Bengal, UP East, UP West, Bihar, Jharkhand, Rajasthan, Maharashtra and Goa.
By 2015, mobile money transfers in India could total $350 billion annually, some analysts estimate. Also, mobile transactions have soared in India as per a latest NPCI report.
Vodafone India has unveiled mPesa service in Gujarat by joining hands with ICICI bank. The company is also planning to further expand the service to pan India by next year. As per the reports, the company is targeting the USD 60 Billion money transfer market in the country along with the government benefits transfer market worth $55 Billion.
The telecom operator had first announced the service in November last year while it was officially launched in Mumbai this August. mPesa enables users to transact using the M-Pesa accounts and do transactions like withdrawing cash from specified outlets, paying utility bills, buying mobile recharge and transferring money to any mobile phone or bank account.
Vodafone’s Brajesh Bajpai, Business Head, Gujarat said that m-PESA service will be aiming at 17 million subscriber base in the state of Gujarat. For using the service, Vodafone would levy transaction charges between 1.2 and 1.5% of the value of transaction. The service is also available in Kolkata, West Bengal, UP East, UP West, Bihar, Jharkhand, Rajasthan, Maharashtra and Goa.
By 2015, mobile money transfers in India could total $350 billion annually, some analysts estimate. Also, mobile transactions have soared in India as per a latest NPCI report.
Vodafone rings m-pesa in Gujarat
From : DNA
Ahmedabad: Vodafone, the largest telecom subscriber of Gujarat, has launched a facility to have digital money. Forms of cash and plastic money will soon be replaced by digital money or mobile commerce, called m-pesa, by Vodafone.
On Monday, Vodafone India and ICICI Bank announced the launch of m-pesa, a unique mobile money transfer and payment service in the state. M-Pesa is the trademark of Vodafone. It empowers the un-banked and under-banked sections of the population gain access to financial services via the mobile phone.
M-pesa effectively leverages the combined strengths of Vodafone's global expertise in the domain of mobile payment and significant distribution reach in India plus the security of financial transactions provided by ICICI. This service is available across 170 tehsils, 29 districts through 2,000 specially trained authorised agents and across 312 Vodafone exclusive retail/mini stores across the state.
First ecosystem has to be created, said Brajesh Bajpai, the business head of Gujarat, Vodafone India. "We have not launched a product or service. But it is a concept for consumers. For this, we will have to educate consumers, retailers and aggressively market this service," he said.
At present, transaction charges on m-pesa are less compared to credit card charges. Charges over m-pesa transactions are not fixed forever, said BP Singh, operations of director west, Vodafone India. "As and when the volume of m-pesa transactions increases, there are high chances of transaction charges coming down. At present, we have launched a service to help one transfer money whenever required," he said.
This service is launched catering to the need of the masses, said business head of m-pesa, Vodafone India, Suresh Sethi. "Today, more than 95% of the villages in India do not have any banking outlet. Financial inclusion is a national priority and we believe that with m-pesa, we now have the ideal offering to facilitate the same across the country in compliance with all applicable regulations," he said.
Ahmedabad: Vodafone, the largest telecom subscriber of Gujarat, has launched a facility to have digital money. Forms of cash and plastic money will soon be replaced by digital money or mobile commerce, called m-pesa, by Vodafone.
On Monday, Vodafone India and ICICI Bank announced the launch of m-pesa, a unique mobile money transfer and payment service in the state. M-Pesa is the trademark of Vodafone. It empowers the un-banked and under-banked sections of the population gain access to financial services via the mobile phone.
M-pesa effectively leverages the combined strengths of Vodafone's global expertise in the domain of mobile payment and significant distribution reach in India plus the security of financial transactions provided by ICICI. This service is available across 170 tehsils, 29 districts through 2,000 specially trained authorised agents and across 312 Vodafone exclusive retail/mini stores across the state.
First ecosystem has to be created, said Brajesh Bajpai, the business head of Gujarat, Vodafone India. "We have not launched a product or service. But it is a concept for consumers. For this, we will have to educate consumers, retailers and aggressively market this service," he said.
At present, transaction charges on m-pesa are less compared to credit card charges. Charges over m-pesa transactions are not fixed forever, said BP Singh, operations of director west, Vodafone India. "As and when the volume of m-pesa transactions increases, there are high chances of transaction charges coming down. At present, we have launched a service to help one transfer money whenever required," he said.
This service is launched catering to the need of the masses, said business head of m-pesa, Vodafone India, Suresh Sethi. "Today, more than 95% of the villages in India do not have any banking outlet. Financial inclusion is a national priority and we believe that with m-pesa, we now have the ideal offering to facilitate the same across the country in compliance with all applicable regulations," he said.
Monday, December 23, 2013
Suresh Sethi, B P SIngh & Brajesh Bajpai launch 'M-Pesa' service in Ahmedabad
From : Getty Images
M-Pesa Vodafone India's Business Head, Suresh Sethi (R), Vodafone India's Operations Director (West) BP Singh (L) and Vodafone India Gujarat's Business Head, Brajesh Bajpai (C) pose during the launch of the 'M-Pesa' service in Ahmedabad on December 23, 2013. Vodafone India in association with ICICI bank launched the money transfer and payment service 'M-Pesa', allowing customers to deposit and withdraw cash from designated outlets, transfer money to any mobile phone in the country, make payment to recharge mobile, clear utility bills and for DTH service subscription and shopping services.
AFP PHOTO / Sam PANTHAKY (Photo credit should read SAM PANTHAKY/AFP/Getty Images)
From : The Echo of India
Bhuvanesh Pratap Singh Operations Director - West (Centre) Brajesh Bajapai Business Head (L) and Suresh Sethi Business Head - M-Pesa at the launch of Vodaphone M-Pesa in Gujarat in Ahmedabad on Monday.
M-Pesa Vodafone India's Business Head, Suresh Sethi (R), Vodafone India's Operations Director (West) BP Singh (L) and Vodafone India Gujarat's Business Head, Brajesh Bajpai (C) pose during the launch of the 'M-Pesa' service in Ahmedabad on December 23, 2013. Vodafone India in association with ICICI bank launched the money transfer and payment service 'M-Pesa', allowing customers to deposit and withdraw cash from designated outlets, transfer money to any mobile phone in the country, make payment to recharge mobile, clear utility bills and for DTH service subscription and shopping services.
AFP PHOTO / Sam PANTHAKY (Photo credit should read SAM PANTHAKY/AFP/Getty Images)
From : The Echo of India
Bhuvanesh Pratap Singh Operations Director - West (Centre) Brajesh Bajapai Business Head (L) and Suresh Sethi Business Head - M-Pesa at the launch of Vodaphone M-Pesa in Gujarat in Ahmedabad on Monday.
Vodafone to take m-pesa pan-India next year
From : The Hindu Business Line
Vodafone India, which together with ICICI Bank rolled out its mobile money transfer and payment service m-pesa in Gujarat on Monday, plans to expand it across India in 2014, a senior official said here.
Vodafone , which currently provides m-pesa service in 11 States in the country, is targeting the $60 billion money transfer market in the country, 20% of which is dependent on the traditional channels like post offices, said Suresh Sethi Business Head, m-pesa.
The telecom service provider is also targeting the government benefits transfer market worth $55 billion.
At present, 30 per cent of money is transferred through formal channels and 70 per cent through informal ones, including ‘havala’, he said.
Vodafone, which launched m-pesa in Kenya in 2006, now has an 85 per cent market share in that African country with a population of 40 million. In Africa, more people have mobile banking accounts than traditional ones, he said.
About the rollout in India, Bhuvanesh Pratap Singh, Operations Director, West, Vodafone India, said only 35 per cent Indians have access to formal financial services with only one branch for every 12,000 people. Only 5 per cent villages have a bank and 73 per cent farmers’ households have no formal sources of credit. Besides, 300 million migrant populations across India had only a limited access to banking services. Normally, villagers have to travel up to 40 km to access a bank.
In India, the overall penetration of telecom services is 70% in urban areas and 40% in rural areas, with Vodafone being the number two provider in terms of revenues. In Gujarat, it covers 96% of population with a 17 million subscriber base, said Brajesh Bajpai, Business Head, Gujarat.
Vodafone would levy transaction charges between 1.2 and 1.5% of the value of transaction.
Vodafone India, which together with ICICI Bank rolled out its mobile money transfer and payment service m-pesa in Gujarat on Monday, plans to expand it across India in 2014, a senior official said here.
Vodafone , which currently provides m-pesa service in 11 States in the country, is targeting the $60 billion money transfer market in the country, 20% of which is dependent on the traditional channels like post offices, said Suresh Sethi Business Head, m-pesa.
The telecom service provider is also targeting the government benefits transfer market worth $55 billion.
At present, 30 per cent of money is transferred through formal channels and 70 per cent through informal ones, including ‘havala’, he said.
Vodafone, which launched m-pesa in Kenya in 2006, now has an 85 per cent market share in that African country with a population of 40 million. In Africa, more people have mobile banking accounts than traditional ones, he said.
About the rollout in India, Bhuvanesh Pratap Singh, Operations Director, West, Vodafone India, said only 35 per cent Indians have access to formal financial services with only one branch for every 12,000 people. Only 5 per cent villages have a bank and 73 per cent farmers’ households have no formal sources of credit. Besides, 300 million migrant populations across India had only a limited access to banking services. Normally, villagers have to travel up to 40 km to access a bank.
In India, the overall penetration of telecom services is 70% in urban areas and 40% in rural areas, with Vodafone being the number two provider in terms of revenues. In Gujarat, it covers 96% of population with a 17 million subscriber base, said Brajesh Bajpai, Business Head, Gujarat.
Vodafone would levy transaction charges between 1.2 and 1.5% of the value of transaction.
Saturday, December 21, 2013
Rural distribution network project wins $140,000 innovation grant
From Times of India
AHMEDABAD: The RUDI Sandesha Vyavhar (RSV), a unique mobile-based management solution, developed collaboratively with Vodafone Foundation, Cherie Blair Foundation for Women and Self Employed Women's Association (SEWA), has been given a GSMA mWomen Innovation Fund Grant. The $140,000 grant will be used to enhance the functionality of the RSV application and also integrate Vodafone's M-Pesa mobile money payment platform to expand the RUDI network for fostering livelihoods of more rural women.
The project enables RUDI women — the rural distribution network of SEWA — to order stock from the field and have their goods delivered, receive real time updates from RUDI on price changes or marketing schemes, and for RUDI to transfer the entire management of the RUDI business from a paper-based system to an electronic backend.
Since its launch at the Mobile for Good Summit, December 2012, London, UK, more than 1000 RUDI women have been using the RSV tool. RUDI women who earned INR 4,000-5,000 per month now generate monthly incomes of Rs 12,000-15,000. Women involved reported that they can now afford two meals a day for their family and children can be schooled. Further upscaling will benefit nearly 2,500 rural women, touching 2.5 million people by 2015 in Gujarat.
The technical enhancements of the RSV tool, based on feedback from the RUDI bens using RSV, will include elements such as SMS alerts on orders, a mobile app for customers to place direct orders with Rudibens and a feature that will enable the transfer of customer-specific transaction data from the phones of the RUDI women directly to the RSV backend. Incorporation of Vodafone's M-Pesa service into the RSV tool will enable RUDI women to make payments to RUDI for stock and receiving payments from their customers remotely. This will significantly reduce costs of travel and risks associated with cash-based transactions.
According to Vodafone, the project is innovative because there is no other rural supply chain that has developed its own bespoke MIS tool that runs on simple feature phones.
Reema Nanavaty, director, SEWA said, "The grant will help strengthen the RUDI supply chain, increasing operational efficiency which will help forge more business partnerships. The technology will be the tool for empowering our rural members — making them more informed better entrepreneurs and equip women to fight poverty and gain economic freedom."
AHMEDABAD: The RUDI Sandesha Vyavhar (RSV), a unique mobile-based management solution, developed collaboratively with Vodafone Foundation, Cherie Blair Foundation for Women and Self Employed Women's Association (SEWA), has been given a GSMA mWomen Innovation Fund Grant. The $140,000 grant will be used to enhance the functionality of the RSV application and also integrate Vodafone's M-Pesa mobile money payment platform to expand the RUDI network for fostering livelihoods of more rural women.
The project enables RUDI women — the rural distribution network of SEWA — to order stock from the field and have their goods delivered, receive real time updates from RUDI on price changes or marketing schemes, and for RUDI to transfer the entire management of the RUDI business from a paper-based system to an electronic backend.
Since its launch at the Mobile for Good Summit, December 2012, London, UK, more than 1000 RUDI women have been using the RSV tool. RUDI women who earned INR 4,000-5,000 per month now generate monthly incomes of Rs 12,000-15,000. Women involved reported that they can now afford two meals a day for their family and children can be schooled. Further upscaling will benefit nearly 2,500 rural women, touching 2.5 million people by 2015 in Gujarat.
The technical enhancements of the RSV tool, based on feedback from the RUDI bens using RSV, will include elements such as SMS alerts on orders, a mobile app for customers to place direct orders with Rudibens and a feature that will enable the transfer of customer-specific transaction data from the phones of the RUDI women directly to the RSV backend. Incorporation of Vodafone's M-Pesa service into the RSV tool will enable RUDI women to make payments to RUDI for stock and receiving payments from their customers remotely. This will significantly reduce costs of travel and risks associated with cash-based transactions.
According to Vodafone, the project is innovative because there is no other rural supply chain that has developed its own bespoke MIS tool that runs on simple feature phones.
Reema Nanavaty, director, SEWA said, "The grant will help strengthen the RUDI supply chain, increasing operational efficiency which will help forge more business partnerships. The technology will be the tool for empowering our rural members — making them more informed better entrepreneurs and equip women to fight poverty and gain economic freedom."
Thursday, December 05, 2013
About 17% subscribers from Gujarat have applied for mobile number portability
From : The Times of India
Over 88 lakh telecom subscribers In Gujarat have applied to switch to other operators through mobile number portability (MNP) since it was introduced. According to the data available from Telecom Regulatory Authority of India (Trai), at the end of September 2013, 17% of total mobile subscribers in Gujarat have applied for shifting to other service providers via MNP.
As per the Trai data, Gujarat has 52140709 mobile subscribers and out of which 8866915 applications for MNP have been registered.
With the mobile telecom industry in Gujarat circle witnessing significant growth over the past few years, MNP applications from subscribers has witnessed 8.98 % rise in second quarter ending September 2013. Gujarat circle saw a rise of 730654 applications for MNP to 8866915 at the end of September 2013 form 8136261 applications at the end of June 2013.
It is believed that last year a few smaller players had shut down their operations in Gujarat circle and established and stronger players benefited of this phenomenon. Moreover, affordable tariff plans coupled with stronger network offered by telecom majors had attracted a large number of subscribers through MNP.
"The rise in MNP application certainly has brought a key opportunity for the service providers who serve the customers best in terms of network, cost effectiveness, 24x7 customer assistance and innovative products," said Brajesh Bajpai, business head-Gujarat, Vodafone India.
For the quarter ended 30th September 2013, data service has been the key factor for subscribers changing service provider via MNP. Cost effective data plans, fast and uninterrupted internet services and strong network availability are some of the reason subscribers in Gujarat circle applied for MNP.
Over 88 lakh telecom subscribers In Gujarat have applied to switch to other operators through mobile number portability (MNP) since it was introduced. According to the data available from Telecom Regulatory Authority of India (Trai), at the end of September 2013, 17% of total mobile subscribers in Gujarat have applied for shifting to other service providers via MNP.
As per the Trai data, Gujarat has 52140709 mobile subscribers and out of which 8866915 applications for MNP have been registered.
With the mobile telecom industry in Gujarat circle witnessing significant growth over the past few years, MNP applications from subscribers has witnessed 8.98 % rise in second quarter ending September 2013. Gujarat circle saw a rise of 730654 applications for MNP to 8866915 at the end of September 2013 form 8136261 applications at the end of June 2013.
It is believed that last year a few smaller players had shut down their operations in Gujarat circle and established and stronger players benefited of this phenomenon. Moreover, affordable tariff plans coupled with stronger network offered by telecom majors had attracted a large number of subscribers through MNP.
"The rise in MNP application certainly has brought a key opportunity for the service providers who serve the customers best in terms of network, cost effectiveness, 24x7 customer assistance and innovative products," said Brajesh Bajpai, business head-Gujarat, Vodafone India.
For the quarter ended 30th September 2013, data service has been the key factor for subscribers changing service provider via MNP. Cost effective data plans, fast and uninterrupted internet services and strong network availability are some of the reason subscribers in Gujarat circle applied for MNP.
Labels:
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Sunday, November 17, 2013
Gujarat tops in new rural mobile subscribers
From : The Times of India
Gujarat has added the maximum rural mobile phone subscribers in India, according to the latest report by Cellular Operators Association of India (COAI). With a net addition of close to 5 lakh rural subscribers in August, Gujarat has added more subscribers than any state in the country.
The director of the department of telecom (DoT), Gujarat, Rajeev Kushwah attributes the rise in rural subscribers in the state to the saturated urban market. "Most people in villages are ready to lose their existing connection if another operator offers a slight benefit. Besides, it is easier to switch to new operators in rural areas, as the guidelines are stricter in urban areas."
According to reports, Gujarat's rural market has 35.6 lakh homes using cellphones compared to 35.7 lakh urban houses. Telecom operators, who have seen a drop of over 16 lakh subscribers at the end of March 2013 compared to the year ending March 31, 2012, are aggressively tapping the rural market in the state to achieve a balance.
"There is tremendous potential in the rural hinterland of Gujarat. The growing numbers of our mobile subscribers in rural Gujarat is the reflection of unique and aggressive steps taken in order to deepen our rural penetration with key initiatives such as Lal Dukan, Har Gaon Hamara Gaon and easy recharge or top up services," said Brajesh Bajpai, business head, Gujarat, Vodafone India.
Of about 5 crore customers in Gujarat, the overall new net addition on average in the last 10 months has been less than 1 lakh a month, which gives companies a lot of scope in villages that are growing faster in terms of subscriber additions.
"In cities, everyone has a mobile connection - security guards, maids, rickshawallahs, among others. So, who do telecom companies sell to now? That is why telecom companies are looking at tapping newer markets," Kushwah added.
Gujarat has added the maximum rural mobile phone subscribers in India, according to the latest report by Cellular Operators Association of India (COAI). With a net addition of close to 5 lakh rural subscribers in August, Gujarat has added more subscribers than any state in the country.
The director of the department of telecom (DoT), Gujarat, Rajeev Kushwah attributes the rise in rural subscribers in the state to the saturated urban market. "Most people in villages are ready to lose their existing connection if another operator offers a slight benefit. Besides, it is easier to switch to new operators in rural areas, as the guidelines are stricter in urban areas."
According to reports, Gujarat's rural market has 35.6 lakh homes using cellphones compared to 35.7 lakh urban houses. Telecom operators, who have seen a drop of over 16 lakh subscribers at the end of March 2013 compared to the year ending March 31, 2012, are aggressively tapping the rural market in the state to achieve a balance.
"There is tremendous potential in the rural hinterland of Gujarat. The growing numbers of our mobile subscribers in rural Gujarat is the reflection of unique and aggressive steps taken in order to deepen our rural penetration with key initiatives such as Lal Dukan, Har Gaon Hamara Gaon and easy recharge or top up services," said Brajesh Bajpai, business head, Gujarat, Vodafone India.
Of about 5 crore customers in Gujarat, the overall new net addition on average in the last 10 months has been less than 1 lakh a month, which gives companies a lot of scope in villages that are growing faster in terms of subscriber additions.
"In cities, everyone has a mobile connection - security guards, maids, rickshawallahs, among others. So, who do telecom companies sell to now? That is why telecom companies are looking at tapping newer markets," Kushwah added.
Labels:
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Tuesday, October 15, 2013
Aditi Rao Hydari dazzles garba revelers in Ahmedabad
From Times of India

Dhwani Shah (Vadodara), Ashish Doshi (director, ticketplease.com), actor Aditi Rao Hydari, Brajesh Bajpai (business head—Gujarat, Vodafone India)
The celebratory cheers this Navratri got a roaring thumbs up from the garba revelers this year. For this Navratri, Vodafone's 'Become a Star with Vodafone Mobile Internet' contest that aimed at adding joy to customers' excitement for the longest dance festival in the world has proven to be yet another unique initiative for customer connect.
The contest witnessed an overwhelming response from customers in Gujarat. On the eighth day of Navratri, Vodafone felicitated 10 lucky winners of the contest and the announcement of winners became more exciting with the presence of Bollywood diva Aditi Rao Hydari. The 10 lucky winners of the contest got once in a life time opportunity to live the life of a 'star' including red carpet welcome to stay at a luxury hotel.
Commenting on Vodafone's innovative data strategy for Gujarat, Brajesh Bajpai, business head — Gujarat, Vodafone India said, "Data is foreseen as the next big thing for the telecom industry in India and the growing number of data enabled smartphones will certainly increase the demand for mobile internet. We see immense growth potential and are looking to be an integral part of this opportunity by helping accelerate mobile internet adoption through penetration, consumption and value addition. We constantly come up with unique campaigns and exciting offers, to drive data adoption. Navratri is an important festival for us as part of our marketing and customer engagement activities. As an undisputed market leader in Gujarat, we constantly aim to stay connected with our large base of customers in Gujarat and this Navratri also we came up with this interesting contest that was well appreciated by our customers."
All in all this was a glam studded evening which saw high octane festive fervour at its best during the Ban Jao Star with Vodafone mobile internet contest.
The celebratory cheers this Navratri got a roaring thumbs up from the garba revelers this year. For this Navratri, Vodafone's 'Become a Star with Vodafone Mobile Internet' contest that aimed at adding joy to customers' excitement for the longest dance festival in the world has proven to be yet another unique initiative for customer connect.
The contest witnessed an overwhelming response from customers in Gujarat. On the eighth day of Navratri, Vodafone felicitated 10 lucky winners of the contest and the announcement of winners became more exciting with the presence of Bollywood diva Aditi Rao Hydari. The 10 lucky winners of the contest got once in a life time opportunity to live the life of a 'star' including red carpet welcome to stay at a luxury hotel.
Commenting on Vodafone's innovative data strategy for Gujarat, Brajesh Bajpai, business head — Gujarat, Vodafone India said, "Data is foreseen as the next big thing for the telecom industry in India and the growing number of data enabled smartphones will certainly increase the demand for mobile internet. We see immense growth potential and are looking to be an integral part of this opportunity by helping accelerate mobile internet adoption through penetration, consumption and value addition. We constantly come up with unique campaigns and exciting offers, to drive data adoption. Navratri is an important festival for us as part of our marketing and customer engagement activities. As an undisputed market leader in Gujarat, we constantly aim to stay connected with our large base of customers in Gujarat and this Navratri also we came up with this interesting contest that was well appreciated by our customers."
All in all this was a glam studded evening which saw high octane festive fervour at its best during the Ban Jao Star with Vodafone mobile internet contest.
Labels:
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Saturday, November 03, 2012
Vodafone Gujarat Empowers Differently
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Monday, October 08, 2012
From Boardroom to Garba Classes
From : The Times of India
AHMEDABAD: Corporate house employees are on a festive high. Firms are packing off their staff to garba sessions after work hours to hone their dancing skills before the big day.
While some companies have hired choreographers for teaching basic and advanced steps to their employees, others have ensured that their staff joins classes a fortnight before the revelry begins.
For instance, Vodafone Gujarat has engaged a professional choreographer to train its employees a few steps of garba in a known environment before stepping out. "We organize garba for our customers and employees across all our branch offices in Gujarat. We engage professionals to teach garba to them during work hours," says Brajesh Bajpai, business head-Gujarat, Vodafone India.
Practice sessions and the event that follows creates an all round atmosphere of engagement. "People of Gujarat love this festival. We have many non-Gujaratis as well in our organization," says Bajpai.
Cadila Pharmaceuticals has gone a step ahead by hiring a choreographer from the Gujarati film industry to train its staff in new dance techniques. "A garba and dandiya raas competition is organized at all our branches. Employees, including senior officials, join in the celebration with their family members. Prizes are also awarded to the best dressed and the best dancers," says a company official.
Cadila also organizes a separate garba competition for the kids of its employees at the corporate campus. They are imparted dance training by veterans of previous garba events to prepare them for the contest. Though Airtel may not be sponsoring public events this Navratri, it has grand plans for its employees. Anant Arora, chief executive officer, Bharti Airtel, Gujarat, says, "Navratri is one of the key festivals of Gujarat which is celebrated with a lot of fanfare by Airtel. We have our own in-house talents who choreograph the entire show and also teach employees new garba steps. The festivities including the garba sessions are held after office hours, ensuring participation from the family members of the employee."
Depending on the training sessions, choreographers charge anything between Rs 1,000 and Rs 3,000 per session. Ankit Panchal, who has taught many managers sway to garba tunes, says, "There is a lot of interest among non-Gujaratis to learn advanced garba steps. While earlier, employees used to request for basic steps, now the trend is to learn innovative steps using props like matkas, diyas and chairs."
And the bosses are not complaining while their staff has fun at work. "It's a great concept that helps employees break away from the monotony at work and makes the atmosphere stress free. It also energizes employees and increases engagement and team work," explains Arora.
AHMEDABAD: Corporate house employees are on a festive high. Firms are packing off their staff to garba sessions after work hours to hone their dancing skills before the big day.
While some companies have hired choreographers for teaching basic and advanced steps to their employees, others have ensured that their staff joins classes a fortnight before the revelry begins.
For instance, Vodafone Gujarat has engaged a professional choreographer to train its employees a few steps of garba in a known environment before stepping out. "We organize garba for our customers and employees across all our branch offices in Gujarat. We engage professionals to teach garba to them during work hours," says Brajesh Bajpai, business head-Gujarat, Vodafone India.
Practice sessions and the event that follows creates an all round atmosphere of engagement. "People of Gujarat love this festival. We have many non-Gujaratis as well in our organization," says Bajpai.
Cadila Pharmaceuticals has gone a step ahead by hiring a choreographer from the Gujarati film industry to train its staff in new dance techniques. "A garba and dandiya raas competition is organized at all our branches. Employees, including senior officials, join in the celebration with their family members. Prizes are also awarded to the best dressed and the best dancers," says a company official.
Cadila also organizes a separate garba competition for the kids of its employees at the corporate campus. They are imparted dance training by veterans of previous garba events to prepare them for the contest. Though Airtel may not be sponsoring public events this Navratri, it has grand plans for its employees. Anant Arora, chief executive officer, Bharti Airtel, Gujarat, says, "Navratri is one of the key festivals of Gujarat which is celebrated with a lot of fanfare by Airtel. We have our own in-house talents who choreograph the entire show and also teach employees new garba steps. The festivities including the garba sessions are held after office hours, ensuring participation from the family members of the employee."
Depending on the training sessions, choreographers charge anything between Rs 1,000 and Rs 3,000 per session. Ankit Panchal, who has taught many managers sway to garba tunes, says, "There is a lot of interest among non-Gujaratis to learn advanced garba steps. While earlier, employees used to request for basic steps, now the trend is to learn innovative steps using props like matkas, diyas and chairs."
And the bosses are not complaining while their staff has fun at work. "It's a great concept that helps employees break away from the monotony at work and makes the atmosphere stress free. It also energizes employees and increases engagement and team work," explains Arora.
Labels:
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Navratri,
Times of India,
Vodafone
Thursday, September 20, 2012
Wednesday, March 21, 2012
Monday, November 14, 2011
Vodafone bags - Dainik Purvoday's "Best Brand" award for the North East
Dainik Purvoday, the leading Hindi Daily of Northeast, presented the second Northeast Consumer Awards at the state capital on November 12, 2011 to the most preferred brands adjudged by 3000 valid household survey by research agency MaRS across 5 cities of Northeast. The category list this year has increased from 30 last year to 37 to include airlines, watches, apparels, shoes and digital cameras.
Vodafone was selected as Best Brand of the Year. Nokia and Samsung Mobile walked away with the Most Preferred Mobile Phone and Most Preferred Smartphone award respectively.
Governor of Assam Sri J. B. Patnayak and Rajya Sabha MP Bhubaneshwar Kalita gave away the award to Mr Brajesh Bajpai - Business Head (Assam & North East) Vodafone in a colourful function held at D'Royal Auditorio of Royal Group of Institutions in the city.
While appreciating the initiative of Dainik Purvoday group Governor Sri Patnayak said that in future agri-based industries, handicrafts and silk products should also be brought under the purview of these awards. Welcoming the guests the chairman of the Dainik Purvoday Publication Group Sri A. K. Pansari assured that next year the awards will include rural and agri -based products and services also. MP Sri Bhubaneshwar Kalita said that such recognition on a public forum will boost the morale of manufacturers and service providers and incentivise them to improve their products and services. Utpal Kanta, Economic Editor, Dainik Purvoday, said, “As for the recipients, the award not only constitutes the crowning achievement of their efforts, but more importantly it also represents the most valuable reward of all, the knowledge that they have earned the trust and loyalty of consumers.”
Vodafone was selected as Best Brand of the Year. Nokia and Samsung Mobile walked away with the Most Preferred Mobile Phone and Most Preferred Smartphone award respectively.
Governor of Assam Sri J. B. Patnayak and Rajya Sabha MP Bhubaneshwar Kalita gave away the award to Mr Brajesh Bajpai - Business Head (Assam & North East) Vodafone in a colourful function held at D'Royal Auditorio of Royal Group of Institutions in the city.
While appreciating the initiative of Dainik Purvoday group Governor Sri Patnayak said that in future agri-based industries, handicrafts and silk products should also be brought under the purview of these awards. Welcoming the guests the chairman of the Dainik Purvoday Publication Group Sri A. K. Pansari assured that next year the awards will include rural and agri -based products and services also. MP Sri Bhubaneshwar Kalita said that such recognition on a public forum will boost the morale of manufacturers and service providers and incentivise them to improve their products and services. Utpal Kanta, Economic Editor, Dainik Purvoday, said, “As for the recipients, the award not only constitutes the crowning achievement of their efforts, but more importantly it also represents the most valuable reward of all, the knowledge that they have earned the trust and loyalty of consumers.”
Labels:
ANE,
Assam,
Award,
Brands,
India Press,
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Vodafone
Monday, August 22, 2011
Vodafone Announces ‘Birthday Surprise’ for its customers
From : Insight VAS
Vodafone India has partnered with BIG Cinemas to offer a unique initiative for the most valued customers. An endeavor to make Vodafone customers feels special on their birthday.
As a part of the initiative, any Vodafone customers visiting the Big Cinemas screen to watch a movie on their birthday will get a free ticket to watch the movie and a greeting card by Vodafone. During the intermission, Vodafone will also put up a slide on the screen with the Vodafone customer’s name, while playing the birthday jingle in the background.
So, between 12th Aug to 26th Aug, 2012, any Vodafone customer, who goes to see a movie in BIG Cinemas at Ahmedabad, Rajkot, Jamnagar, Palanpur, Patan and Vapi, will get a Birthday surprise that will truly Delight!
Additionally, select BIG Cinemas in Mumbai and Ahmedabad, will present the Vodafone birthday customer with a birthday cake.
The Vodafone BIG ‘Birthday Surprise’ initiative is a part of the ongoing ‘Vodafone Delights’ programme that seeks to bring multiple simple, meaningful joys to the life of every customer, throughout the year.
On the initiative, Mr. Brajesh Bajpai, Business Head, Vodafone Gujarat, said, “At Vodafone making every customer feel special is second nature and it is one of the key factors driving everything we do. Birthdays are special to all and we wanted to contribute to the celebratory moments with a generous dose of ‘feel special’ elements, without being intrusive. We are happy that BIG Cinemas has partnered with us to make birthdays extra beautiful for Vodafone customers.”
The Vodafone Birthday Surprise initiative will be implemented across 41 cities, 55 multiplexes and 162 screens. It is expected to reach approximately 60000 cinema viewers each day.
Cinema halls offering the programme will have display material highlighting the initiative.
Vodafone India has partnered with BIG Cinemas to offer a unique initiative for the most valued customers. An endeavor to make Vodafone customers feels special on their birthday.
As a part of the initiative, any Vodafone customers visiting the Big Cinemas screen to watch a movie on their birthday will get a free ticket to watch the movie and a greeting card by Vodafone. During the intermission, Vodafone will also put up a slide on the screen with the Vodafone customer’s name, while playing the birthday jingle in the background.
So, between 12th Aug to 26th Aug, 2012, any Vodafone customer, who goes to see a movie in BIG Cinemas at Ahmedabad, Rajkot, Jamnagar, Palanpur, Patan and Vapi, will get a Birthday surprise that will truly Delight!
Additionally, select BIG Cinemas in Mumbai and Ahmedabad, will present the Vodafone birthday customer with a birthday cake.
The Vodafone BIG ‘Birthday Surprise’ initiative is a part of the ongoing ‘Vodafone Delights’ programme that seeks to bring multiple simple, meaningful joys to the life of every customer, throughout the year.
On the initiative, Mr. Brajesh Bajpai, Business Head, Vodafone Gujarat, said, “At Vodafone making every customer feel special is second nature and it is one of the key factors driving everything we do. Birthdays are special to all and we wanted to contribute to the celebratory moments with a generous dose of ‘feel special’ elements, without being intrusive. We are happy that BIG Cinemas has partnered with us to make birthdays extra beautiful for Vodafone customers.”
The Vodafone Birthday Surprise initiative will be implemented across 41 cities, 55 multiplexes and 162 screens. It is expected to reach approximately 60000 cinema viewers each day.
Cinema halls offering the programme will have display material highlighting the initiative.
Monday, April 04, 2011
Top Thirteen Lessons for Me from WC 2011
Well it all started on Feb 18th 2011 and hasn't ended on 2nd April.... Each one of us has connected with this WC in a unique manner. Here are my Top Thirteen Lessons from this WC....
1. Visualize Your Success in Advance. You always win twice, first in the mind's eye and then for real. This team started visualizing playing in the WC finals one year back at Dambulla (well Aug 27th , 2010 to be precise) & Pady Upton was the man who created that vision for the first time.
2. Speak Less Do More. Calmness is a virtue which isn't valued much nowadays. Calmness, Dignity & Poise make character shine, and thanks to Sehwag for bringing them back in fashion. Can we ever forget him getting down from the team bus whistling ? and then an hour later brutally spanking Umar Gul to all parts of the park.
3. Do it for team and not for your-self. Difficult one to believe, but more often when a team starts to do it for other members the glory that comes ones way is unbelievable. We will all remember the quote of the final "He has carried the nation's hope on his shoulders for 21st years, time we carried him on ours" Kohli you beauty.
4. Acknowledge Self's Mistakes and Team's Success. Every member of team throughout the campaign kept on talking about where he could improve individually and how others were doing great collectively.
5. Each Member’s Contribution is Critical for Team’s Success. It could boil down to Nehra or Raina or Chawla or even Sreesanth. Once given to you that is your team, one can’t always have a say in that. However one can show undying and unwavering faith in your team members and that’s how a Nehra v/s SA can turn into the best bowler v/s Pakistan.
6. When a Team Member is Down, Don't Forget Him. In today's dog eat dog world, who carries the can for any-one’s failure. But remember when your team member is down, that's when he needs you and the team most. And don’t worry he will remember it and will pay you back - Yuvi's Story will be part of sporting folklore for many decades.
7. Even the Best can't do it Without the Right Team. One word - Sachin !
8. Scraping is Just as Beautiful. Beautiful and sublime has no meaning if it isn't effective and purposeful, wonder how many will remember Mahela's sublime innings. It is Ghambhir's scraping, fighting, chancy and dirty innings which was more valued. Some time it is just too easy to throw it away , but team values every scrap that’s done for a larger cause.
9. Importance of Back-room Boys. Greg v/s Gary , need I say more. It was so emotional to see the masseur of the team holding and posing with the cup in the dressing room. The image of support staff in red shirts forming a chain behind team blue’s victory lap signifies the foundation role of these man with few words and lots of hard work.
10. Remember The Contributions of the Past Members – The team pulled Kumble in the dressing room celebrations, Yuvi remembered Saurav’s contribution to his life at the most important press conference. In today’s world when most people are busy garnering all for themselves, it was nice to see this team remember past contributors with humbleness.
11. Lead from the Front. Of course it is risky, so was coming at no.5. Of course you will be criticized ,so was not picking Ashwin, Of course you will be tense, so was facing the best bowler of all times, Of course you will have self doubts, Of course it’s for all or nothing ... but that's the only way to be crowned the best Caption in Modern Cricket - Mahi you are the Man.
12. Once Done, Let Go of the Emotions. – That’s the time to bare it all to the world. Yuvraj, Sachin, Bhajji, Gary in tears will remain etched in our collective memories for ever. Also important to let those emotions flow so as to close the successful chapter and look forward. After all life’s a journey is it not :-)
13. Remembering The Ordinary Man who is behind it all – Every cricketing fan in this world should hold the moment dear when Sachin called Sudhir Gautam (the man who paints himself in tri-colors and supports SRT with a Conch at every match) and posed with him holding the World Cup. In the bright light of super stars it is easy to forget the fans who make it real.
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