Vodafone bags - Dainik Purvoday's "Best Brand" award for the North East

Dainik Purvoday, the leading Hindi Daily of Northeast, presented the second Northeast Consumer Awards at the state capital on November 12, 2011 to the most preferred brands adjudged by 3000 valid household survey by research agency MaRS across 5 cities of Northeast. The category list this year has increased from 30 last year to 37 to include airlines, watches, apparels, shoes and digital cameras.

Vodafone was selected as Best Brand of the Year. Nokia and Samsung Mobile walked away with the Most Preferred Mobile Phone and Most Preferred Smartphone award respectively.

Governor of Assam Sri J. B. Patnayak and Rajya Sabha MP Bhubaneshwar Kalita gave away the award to Mr Brajesh Bajpai - Business Head (Assam & North East) Vodafone in a colourful function held at D'Royal Auditorio of Royal Group of Institutions in the city.

While appreciating the initiative of Dainik Purvoday group Governor Sri Patnayak said that in future agri-based industries, handicrafts and silk products should also be brought under the purview of these awards. Welcoming the guests the chairman of the Dainik Purvoday Publication Group Sri A. K. Pansari assured that next year the awards will include rural and agri -based products and services also. MP Sri Bhubaneshwar Kalita said that such recognition on a public forum will boost the morale of manufacturers and service providers and incentivise them to improve their products and services. Utpal Kanta, Economic Editor, Dainik Purvoday, said, “As for the recipients, the award not only constitutes the crowning achievement of their efforts, but more importantly it also represents the most valuable reward of all, the knowledge that they have earned the trust and loyalty of consumers.”