Navratri celebrations came packed with a helicopter ride, hot air balloon ride, LED dandiya sticks and fun-filled moments
The 'Fly to Ambaji in a helicopter during Navratri' contest drew unprecedented participation this year. Customers just had to dial *121#, choose their best offer and become eligible for the on-air contest on a popular radio station. All correct answers assured them a helicopter ride to Ambaji for a special darshan.
In addition to the helicopter contest, Vodafone Gujarat also came out with many first-of-its kind innovations this Navratri. Vodafone sponsored hot air balloon ride that took Vodafone customers 80 feet in the air for a joyride. Not only did it give them a panoramic view of the garba celebrations at the picturesque Karnavati Club lawns, but also a fantastic opportunity to capture lifelong memories in their cameras.
Brajesh Bajpai, Business Head, Gujarat, Vodafone India says, "Our helicopter ride to Ambaji during Navratri is an activity that people are well aware of, now. But we wanted to take Navratri activities and the festive spirit to newer heights this year. So we brought the hot air balloon ride for the first time to Ahmedabad, offering a bird's eye view of the city and garba celebrations to our esteemed customers. Offering such once-in-a-lifetime chance is our way of delivering something innovative every year."
Another innovation was the introduction of Vodafone branded LED dandiya sticks for the first time in Ahmedabad. Khelaiyas had a gala time as they matched their steps with the flashing of the LED dandiya sticks.
Besides Ahmedabad, Vodafone also associated with all the prominent garba venues in all major cities of Gujarat and engaged with its customers.
No comments:
Post a Comment