Vodafone today has 1.74 crore customers in Gujarat

From Sandesh
Page 11

Having completed 18 years of exemplary service to Gujarat, we are proud to say that Vodafone today has 1.74 crore subscribers in Gujarat, more than twice the subscriber base compared to the nearest competitor

How good is Vodafone’s network coverage in the interiors and rural areas of the state?

Vodafone has traditionally had one of the finest and most robust networks in Gujarat circle. We have now further strengthened and expanded our network coverage, by adding 950 new 3G and 2G sites between January and June 2014,  at an investment of Rs 400 crores. With this ramp up, Vodafone has further extended its leadership in Gujarat across relevant industry parameters – network coverage (over 10,000 active 3G and 2G sites covering 94 percent of the state’s population), subscriber base( 1.74 crores), retail footprint ( over 950 Vodafone Stores, Mini Stores and ASVMS) and revenue market share (RMS- 37.7 percent).

What is your new campaign ‘Ab Gujarat Jeetega’ about?

Vodafone has launched a first of its kind initiative, ‘Ab Gujarat Jeetega’ for its pre-paid customers in the Gujarat circle. The largest customer rewards programme from Vodafone in Gujarat till date, ‘Ab Gujarat Jeetega’ offers deals for all pre-paid customers.  Every Vodafone pre-paid customer can dial *121# or recharge in any of the modes (retail outlets, Vodafone Stores, Online or M-Pesa), to win Free Deals in the form of free additional voice minutes, internet or SMS. These benefits will be over and above the normal benefits that the subscriber gets on that recharge. To avail this customer has to press *599# post doing recharge and enjoy the free benefits.

What about post paid customers? Do you have any special deals for them?

Certainly. We value the fourteen lakh post paid customers who have displayed their preference for Vodafone and have a unique offering for them through our 121 customised plans. Vodafone post-paid customers can dial 121 to access a voice cum data plan that is uniquely structured to their individual usage patterns. There are also a host of attractive deals available to Vodafone post paid customers through our Vodafone Delights platform. Details are available on www.mydelights.in

For Amdavadis, printed word holds an irreplaceable charm

Brajesh and our book review blog featured in today's DNA Ahmedabad (Page 2 of Main Paper) article on Booklovers

For Amdavadis, printed word holds an irreplaceable charm

The adage – ‘Wear the old coat and buy a new book' — goes very well for Amdavadi bookworms who are still hooked to the woody aroma of the printed pages. These bibliophagists appreciate Kindle, but say digitisation cannot replace the charm of printed words. dna’s Himali Doshi finds out how the city-folk declare their undying love for printed books on Book Lovers Day


‘Begin reading today and change your life’
Brajesh Bajpai, business head, Vodafone Ltd Gujarat, owns a 1,500-book library. An active blogger on http://whichbooknext.blogspot.in, he and wife Karishma summarise and rate the books they read across all genres. ‘My library grew naturally when my wife Karishma brought home her own large collection of books,” he says revealing how he thought of making a library. “The print form is being challenged by lower costs and easy accessibility of e-books, but will survive for its own unique reasons,” he says with hope. His favourite author is Devdutt Pattnaik whose “Mahabharata” he rates highly, with all its renditions, versions and speculative fiction.

‘Read books and let your imagination soar’
“When my family moved from Sindh, my grandmother brought with her only a few clothes but a trunk full of books,” says Prakash Ramrakhiani who has a 5,000-book library which he calls 'Danai' meaning 'knowledge' in Greek. His love for books soared when he began receiving books as a prize for standing first in class.” His favourite authors are PG Woodhouse, W Dalrymple, John LeCarre and Frederick Forsyth. That books would be redundant soon was speculated even 20 years ago, he remembers and feels e-books can never replace the smell of fresh paper or the charm of holding a book in the hand. His message for the young is that they should read all genres to develop mind and thought.

‘Food for thought weighs more than food for stomach’
Founder of 'The Riverside School', Ahmedabad, Kiran Bir Sethi has about 1,000 books in her personal library. Lending and borrowing books was an essential the part of growing up she remembers and insists that parents should encourage their kids to make their own collection. Though she loves e-books she says, reading printed books gives her unparalleled pleasure. “Youngsters read a lot of stuff on social networking sites, but they need to be inspired to read books” she says. Among her favourite books are 'The difficulty of being good' by Guru Charan Das and MK Gandhi's 'My experiments with truth'.

Published Date:  Aug 11, 2014

"Ab Gujarat Jeetega" - Vodafone's new Campaign Strategy in State

From DNA

From The Times of India

From The Economic Times

From The Economic Times (Gujarati)

From The Financial Express (Gujarati)

From Sandesh

From Divya Bhaskar

 

From NavGujarat Samay

From Jai Hind

From Rajasthan Patrika

From Prabhat

From Standard Herald

From Young Leader