_Vodafone_Ahm_021014_PG-04.jpg)
From : Rajasthan Patrika
From : Sandesh
_Vodafone_Ahm_031014_PG-04.jpg)
From : Standard Herald
From : Western Times
_Vodafone_Gandhinagar_021014_PG-07.jpg)
Thursday, October 02, 2014
Super 9 Winners - Vodafone Gujarat
From : DNA
From : Rajasthan Patrika
From : Sandesh
From : Standard Herald
From : Western Times
From : Rajasthan Patrika
From : Sandesh
From : Standard Herald
From : Western Times
Wednesday, October 01, 2014
_Vodafone_Ahm_021014_PG-05.jpg)
Friday, September 26, 2014
More Brands get into Navratri Groove
From : The Times of India
AHMEDABAD: Money is back into the Navratri business as more and more companies come forward to sponsor events during the upcoming festival.
Organizers said that there is a sudden boost in sponsorships this year as compared to the last few years. "We received over Rs 12 lakh from sponsors this year as compared to about Rs 6 lakh last year. The economy is in better shape and Gujarat has a feel-good factor courtesy the efforts of Prime Minister Narendra Modi. All these factors will attract many global visitors and business delegates at venues and this has led to an increase in sponsorship," said Chiranjiv Patel, a garba organiser. Patel has invited 150 delegates from around the world, out of which about 80 are foreign nationals.
Telecom companies, which had refrained from sponsoring major events last year, are making their presence felt across venues. "Navratri is an important festival for us as part of our marketing and customer engagement activities. This Navratri, we are associated with 18 major Navratri events across Gujarat like United Way - Baroda, Karnavati, YMCA Club, Friends Garba and HL Garba in Ahmedabad," said Brajesh Bajpai, Business Head - Gujarat, Vodafone India.
AHMEDABAD: Money is back into the Navratri business as more and more companies come forward to sponsor events during the upcoming festival.
Organizers said that there is a sudden boost in sponsorships this year as compared to the last few years. "We received over Rs 12 lakh from sponsors this year as compared to about Rs 6 lakh last year. The economy is in better shape and Gujarat has a feel-good factor courtesy the efforts of Prime Minister Narendra Modi. All these factors will attract many global visitors and business delegates at venues and this has led to an increase in sponsorship," said Chiranjiv Patel, a garba organiser. Patel has invited 150 delegates from around the world, out of which about 80 are foreign nationals.
Telecom companies, which had refrained from sponsoring major events last year, are making their presence felt across venues. "Navratri is an important festival for us as part of our marketing and customer engagement activities. This Navratri, we are associated with 18 major Navratri events across Gujarat like United Way - Baroda, Karnavati, YMCA Club, Friends Garba and HL Garba in Ahmedabad," said Brajesh Bajpai, Business Head - Gujarat, Vodafone India.
Saturday, September 13, 2014
Vodafone’s Global Design Store starts in Ahmedabad
From : Prabhat
From : The Hindu Business Line
From : Divya Bhaskar
From : Rajasthan Patrika
From : Jansatta
From : The Hindu Business Line
From : Divya Bhaskar
From : Rajasthan Patrika
From : Jansatta
Vodafone on Expansion Mode in Guj
From : DNA
Ahmedabad: Reaching out to the number one mobile service provider in Gujarat Vodafone will be easier with the telecom service provider plans to add more than 150 retail stores and 1000 ministores in two years.
The company launched its 1000th store in Gujarat at Naranpura in Ahmedabad. The store is designed as per the global retail store standards.
Vodafone's retail presence has been witnessing 15% growth year on year. "We have 9,000 retail stores across the country of which 1,000 stores are in Gujarat. We are adding 150 retail stores and more than 1,000 mini stores in two years," said Kavita Nair, senior vice president of retail and digital at Vodafone India.
Currently, the company's presence is one store per 20 villages in Gujarat, which will be taken up to 16 villages in two years, said Brajesh Bajpai, Business Head - Gujarat at Vodafone India. He added that the customers can walk in the stores for any service like buying new card, problems in service or paying the bill.
The company has also witnessed good growth in 3G users in Gujarat. “Our 3G business has witnessed 60% growth in the state,” said Bajpai. Vodafone has been benefited the most by mobile number portability (MNP).
The company has added 6,78,610 customers through MNP since of implementation in 2010-11, said Bajpai. As per data published by Telecom Regulatory Authority of India (Trai), 1.07 crore mobile subscribers applied under MNP as on July 31, 2014.
Bajpai also agreed to a lot of complaints about call drop and other problems. “For improving connectivity, we have added around 400 more towers in our network in one month,” he said.
Ahmedabad: Reaching out to the number one mobile service provider in Gujarat Vodafone will be easier with the telecom service provider plans to add more than 150 retail stores and 1000 ministores in two years.
The company launched its 1000th store in Gujarat at Naranpura in Ahmedabad. The store is designed as per the global retail store standards.
Vodafone's retail presence has been witnessing 15% growth year on year. "We have 9,000 retail stores across the country of which 1,000 stores are in Gujarat. We are adding 150 retail stores and more than 1,000 mini stores in two years," said Kavita Nair, senior vice president of retail and digital at Vodafone India.
Currently, the company's presence is one store per 20 villages in Gujarat, which will be taken up to 16 villages in two years, said Brajesh Bajpai, Business Head - Gujarat at Vodafone India. He added that the customers can walk in the stores for any service like buying new card, problems in service or paying the bill.
The company has also witnessed good growth in 3G users in Gujarat. “Our 3G business has witnessed 60% growth in the state,” said Bajpai. Vodafone has been benefited the most by mobile number portability (MNP).
The company has added 6,78,610 customers through MNP since of implementation in 2010-11, said Bajpai. As per data published by Telecom Regulatory Authority of India (Trai), 1.07 crore mobile subscribers applied under MNP as on July 31, 2014.
Bajpai also agreed to a lot of complaints about call drop and other problems. “For improving connectivity, we have added around 400 more towers in our network in one month,” he said.
Tuesday, August 19, 2014
Vodafone today has 1.74 crore customers in Gujarat
From Sandesh
Page 11
Page 11
Having completed 18 years of exemplary service
to Gujarat, we are proud to say that Vodafone today has 1.74 crore subscribers
in Gujarat, more than twice the subscriber base compared to the nearest
competitor
How good is Vodafone’s network coverage in the
interiors and rural areas of the state?
Vodafone has traditionally had one of the
finest and most robust networks in Gujarat circle. We have now further
strengthened and expanded our network coverage, by adding 950 new 3G and 2G
sites between January and June 2014, at
an investment of Rs 400 crores. With this ramp up, Vodafone has further
extended its leadership in Gujarat across relevant industry parameters –
network coverage (over 10,000 active 3G and 2G sites covering 94 percent of the
state’s population), subscriber base( 1.74 crores), retail footprint ( over 950
Vodafone Stores, Mini Stores and ASVMS) and revenue market share (RMS- 37.7
percent).
What is your new campaign ‘Ab Gujarat
Jeetega’ about?
Vodafone has launched a first of its kind
initiative, ‘Ab Gujarat Jeetega’ for its pre-paid customers in the Gujarat
circle. The largest customer rewards programme from Vodafone in Gujarat till
date, ‘Ab Gujarat Jeetega’ offers deals for all pre-paid customers. Every Vodafone pre-paid customer can dial
*121# or recharge in any of the modes (retail outlets, Vodafone Stores, Online
or M-Pesa), to win Free Deals in the form of free additional voice minutes,
internet or SMS. These benefits will be over and above the normal benefits that
the subscriber gets on that recharge. To avail this customer has to press *599#
post doing recharge and enjoy the free benefits.
What about post paid customers? Do you
have any special deals for them?
Certainly. We value the fourteen lakh
post paid customers who have displayed their preference for Vodafone and have a
unique offering for them through our 121 customised plans. Vodafone post-paid
customers can dial 121 to access a voice cum data plan that is uniquely
structured to their individual usage patterns. There are also a host of
attractive deals available to Vodafone post paid customers through our Vodafone
Delights platform. Details are available on www.mydelights.in
Monday, August 11, 2014
For Amdavadis, printed word holds an irreplaceable charm
Brajesh and our book review blog featured in today's DNA Ahmedabad (Page 2 of Main Paper) article on Booklovers
For Amdavadis, printed word holds an irreplaceable charm
The adage – ‘Wear the old coat and buy a new book' — goes very well for Amdavadi bookworms who are still hooked to the woody aroma of the printed pages. These bibliophagists appreciate Kindle, but say digitisation cannot replace the charm of printed words. dna’s Himali Doshi finds out how the city-folk declare their undying love for printed books on Book Lovers Day
‘Begin reading today and change your life’
Brajesh Bajpai, business head, Vodafone Ltd Gujarat, owns a 1,500-book library. An active blogger on http://whichbooknext.blogspot.in, he and wife Karishma summarise and rate the books they read across all genres. ‘My library grew naturally when my wife Karishma brought home her own large collection of books,” he says revealing how he thought of making a library. “The print form is being challenged by lower costs and easy accessibility of e-books, but will survive for its own unique reasons,” he says with hope. His favourite author is Devdutt Pattnaik whose “Mahabharata” he rates highly, with all its renditions, versions and speculative fiction.
‘Read books and let your imagination soar’
“When my family moved from Sindh, my grandmother brought with her only a few clothes but a trunk full of books,” says Prakash Ramrakhiani who has a 5,000-book library which he calls 'Danai' meaning 'knowledge' in Greek. His love for books soared when he began receiving books as a prize for standing first in class.” His favourite authors are PG Woodhouse, W Dalrymple, John LeCarre and Frederick Forsyth. That books would be redundant soon was speculated even 20 years ago, he remembers and feels e-books can never replace the smell of fresh paper or the charm of holding a book in the hand. His message for the young is that they should read all genres to develop mind and thought.
‘Food for thought weighs more than food for stomach’
Founder of 'The Riverside School', Ahmedabad, Kiran Bir Sethi has about 1,000 books in her personal library. Lending and borrowing books was an essential the part of growing up she remembers and insists that parents should encourage their kids to make their own collection. Though she loves e-books she says, reading printed books gives her unparalleled pleasure. “Youngsters read a lot of stuff on social networking sites, but they need to be inspired to read books” she says. Among her favourite books are 'The difficulty of being good' by Guru Charan Das and MK Gandhi's 'My experiments with truth'.
Published Date: Aug 11, 2014
For Amdavadis, printed word holds an irreplaceable charm
The adage – ‘Wear the old coat and buy a new book' — goes very well for Amdavadi bookworms who are still hooked to the woody aroma of the printed pages. These bibliophagists appreciate Kindle, but say digitisation cannot replace the charm of printed words. dna’s Himali Doshi finds out how the city-folk declare their undying love for printed books on Book Lovers Day
‘Begin reading today and change your life’
Brajesh Bajpai, business head, Vodafone Ltd Gujarat, owns a 1,500-book library. An active blogger on http://whichbooknext.blogspot.in, he and wife Karishma summarise and rate the books they read across all genres. ‘My library grew naturally when my wife Karishma brought home her own large collection of books,” he says revealing how he thought of making a library. “The print form is being challenged by lower costs and easy accessibility of e-books, but will survive for its own unique reasons,” he says with hope. His favourite author is Devdutt Pattnaik whose “Mahabharata” he rates highly, with all its renditions, versions and speculative fiction.
‘Read books and let your imagination soar’
“When my family moved from Sindh, my grandmother brought with her only a few clothes but a trunk full of books,” says Prakash Ramrakhiani who has a 5,000-book library which he calls 'Danai' meaning 'knowledge' in Greek. His love for books soared when he began receiving books as a prize for standing first in class.” His favourite authors are PG Woodhouse, W Dalrymple, John LeCarre and Frederick Forsyth. That books would be redundant soon was speculated even 20 years ago, he remembers and feels e-books can never replace the smell of fresh paper or the charm of holding a book in the hand. His message for the young is that they should read all genres to develop mind and thought.
‘Food for thought weighs more than food for stomach’
Founder of 'The Riverside School', Ahmedabad, Kiran Bir Sethi has about 1,000 books in her personal library. Lending and borrowing books was an essential the part of growing up she remembers and insists that parents should encourage their kids to make their own collection. Though she loves e-books she says, reading printed books gives her unparalleled pleasure. “Youngsters read a lot of stuff on social networking sites, but they need to be inspired to read books” she says. Among her favourite books are 'The difficulty of being good' by Guru Charan Das and MK Gandhi's 'My experiments with truth'.
Published Date: Aug 11, 2014
Wednesday, August 06, 2014
"Ab Gujarat Jeetega" - Vodafone's new Campaign Strategy in State
From DNA
From The Times of India
From The Economic Times
From The Economic Times (Gujarati)
From The Financial Express (Gujarati)
From Sandesh
From Divya Bhaskar
From NavGujarat Samay
From Jai Hind
From Rajasthan Patrika
From Prabhat
From Standard Herald
From Young Leader
From The Times of India
From The Economic Times
From The Economic Times (Gujarati)
From The Financial Express (Gujarati)
From Sandesh
From Divya Bhaskar
From NavGujarat Samay
From Jai Hind
From Rajasthan Patrika
From Prabhat
From Standard Herald
From Young Leader
Wednesday, July 02, 2014
GESIA Award: Best Telecom Company - Vodafone Gujarat
On 27th June 2014, GESIA - Gujarat Electronics & Software Industries Association awarded Vodafone Gujarat the Best Telecom Company in the State.
Below is some of the coverage from the local newspapers.
The Economic Times (Gujarati)
30/6/14
NavGujarat Samay
28/6/14
Western Times
29/6/14
Standard Herald
30/6/14
Gujarat Pranam
30/6/14
Chak De Gujarat
30/6/14
Suryakaal
1/7/14
Below is some of the coverage from the local newspapers.
The Economic Times (Gujarati)
30/6/14
NavGujarat Samay
28/6/14
Western Times
29/6/14
Standard Herald
30/6/14
Gujarat Pranam
30/6/14
Chak De Gujarat
30/6/14
Suryakaal
1/7/14
Saturday, June 14, 2014
Vodafone unveils unique faster smarter and better branding on the Shatabdi Express
From : NewsTrack India
The next time you take a train ride to Mumbai be prepared to witness Vodafone Gujarat's latest innovation in branding on the popular rail lifeline, the Shatabdi Express connecting Gujarat with Mumbai. Vodafone Gujarat in collaboration with Indian Railways has for the first time in India done a complete train wrap of all 14 coaches of the Ahmedabad -Mumbai Shatabdi Express.
The newly Vodafone branded Shatabdi Express was formally unveiled today by a Vodafone Zoozoo in the presence of Brajesh Bajpai, Business Head - Gujarat, Vodafone India, at Ahmedabad Railway Station. This branding initiative aims to promote Vodafone's high speed 3G data network, fastest 3G Dongle that provides data transfer speed up to 21.1Mbps and 3G mobile internet capabilities which include free data roaming for Vodafone Gujarat customers travelling to any part of India.
Through this initiative, Vodafone seeks to get closer to and engage with commuters through the entire route between Ahmedabad and Mumbai Central. Vodafone is the first brand in the state to come up with such an innovative concept linking branding and customer engagement at a popular public outpost.
Speaking about this endeavor Brajesh Bajpai, Business Head Gujarat, Vodafone India said, "A continued focus on innovative and relevant products and best in class customer service are the hallmark of Vodafone's business in Gujarat. We are extremely proud to unveil the branded Shatabdi, as one more testimony to Vodafone's continued efforts to innovate and go beyond the ordinary to engage with our valued customers. It is a great platform to get our message across to an estimated 300,000 eye-balls each day along its route.
We found great synergy between Shatabdi's association with Speed and Vodafone's Faster, Smarter, Better positioning for our 3G service offering. Thousands of our customers who travel to Mumbai can enjoy continued connectivity, stay informed and entertained through the duration of their journey on the super-fast Shatabdi Express, with Vodafone's reliable, high speed and competitively priced 3G Mobile Internet packs."
The next time you take a train ride to Mumbai be prepared to witness Vodafone Gujarat's latest innovation in branding on the popular rail lifeline, the Shatabdi Express connecting Gujarat with Mumbai. Vodafone Gujarat in collaboration with Indian Railways has for the first time in India done a complete train wrap of all 14 coaches of the Ahmedabad -Mumbai Shatabdi Express.
The newly Vodafone branded Shatabdi Express was formally unveiled today by a Vodafone Zoozoo in the presence of Brajesh Bajpai, Business Head - Gujarat, Vodafone India, at Ahmedabad Railway Station. This branding initiative aims to promote Vodafone's high speed 3G data network, fastest 3G Dongle that provides data transfer speed up to 21.1Mbps and 3G mobile internet capabilities which include free data roaming for Vodafone Gujarat customers travelling to any part of India.
Through this initiative, Vodafone seeks to get closer to and engage with commuters through the entire route between Ahmedabad and Mumbai Central. Vodafone is the first brand in the state to come up with such an innovative concept linking branding and customer engagement at a popular public outpost.
Speaking about this endeavor Brajesh Bajpai, Business Head Gujarat, Vodafone India said, "A continued focus on innovative and relevant products and best in class customer service are the hallmark of Vodafone's business in Gujarat. We are extremely proud to unveil the branded Shatabdi, as one more testimony to Vodafone's continued efforts to innovate and go beyond the ordinary to engage with our valued customers. It is a great platform to get our message across to an estimated 300,000 eye-balls each day along its route.
We found great synergy between Shatabdi's association with Speed and Vodafone's Faster, Smarter, Better positioning for our 3G service offering. Thousands of our customers who travel to Mumbai can enjoy continued connectivity, stay informed and entertained through the duration of their journey on the super-fast Shatabdi Express, with Vodafone's reliable, high speed and competitively priced 3G Mobile Internet packs."
Friday, June 13, 2014
Shatabdi Express Par Vodafone Ki Branding
Shatabdi Express: The fastest train in India & Vodafone 3G: The faster, smarter, better 3G mobile network in India.
From : The Rajasthan Patrika
From : The Rajasthan Patrika
Saturday, March 08, 2014
Women employment in Gujarat < 15% at Vodafone Gujarat it is 20%
From : DNA Ahmedabad Edition
Why corporates are scared of hiring women - Women employment in Gujarat is less than 15%
Ahmedabad: Is it something like women do not have brains or they are less efficient? Then, why are women not being hired by corporates in Gujarat? The theme of International Women’s Day 2014 is Inspiring Change. It says that although women’s equality has made positive gains, the world is still unequal. Therefore, the industrial state of India, Gujarat, too, is unequal.
According to data available with the state government, the men-women working ratio in Gujarat is 100:15.
There are over 21 lakh people working with different sectors out of which just 3 lakh are women. Following the alleged rape of a journalist by Tehelka editor Tarun Tejpal, industry associations and many corporate houses have started introducing anti-sexual harassment policy while some companies have decided not to hire women to avoid such circumstances that may tarnish the company’s image.
A couple of months ago, a meeting of members of an industry association was called in Ahmedabad where most of the promoters were seriously thinking of putting a full stop to recruiting women, said a member of that association. “If companies do not hire women, it will never come across any complaint of sexual harassment,” said the official.
There are few such corporate companies which have almost stopped hiring women. One of them is a pharmaceutical company while the other is a conglomerate. However, there are also some companies that have more than 50% women on the payroll. There are companies in education, healthcare, IT, telecom, hospitality and other service sectors where women employment is more than 15%.
In Vodafone Gujarat, the total employee strength is over 700 employees of which women’s share is 20%. “We have always laid great emphasis on equal rights and opportunities for our employees and our policies encourage women employees to aspire for and achieve their career ambitions,” said Brajesh Bajpai, business head of Gujarat, Vodafone India.
Why corporates are scared of hiring women - Women employment in Gujarat is less than 15%
Ahmedabad: Is it something like women do not have brains or they are less efficient? Then, why are women not being hired by corporates in Gujarat? The theme of International Women’s Day 2014 is Inspiring Change. It says that although women’s equality has made positive gains, the world is still unequal. Therefore, the industrial state of India, Gujarat, too, is unequal.
According to data available with the state government, the men-women working ratio in Gujarat is 100:15.
There are over 21 lakh people working with different sectors out of which just 3 lakh are women. Following the alleged rape of a journalist by Tehelka editor Tarun Tejpal, industry associations and many corporate houses have started introducing anti-sexual harassment policy while some companies have decided not to hire women to avoid such circumstances that may tarnish the company’s image.
A couple of months ago, a meeting of members of an industry association was called in Ahmedabad where most of the promoters were seriously thinking of putting a full stop to recruiting women, said a member of that association. “If companies do not hire women, it will never come across any complaint of sexual harassment,” said the official.
There are few such corporate companies which have almost stopped hiring women. One of them is a pharmaceutical company while the other is a conglomerate. However, there are also some companies that have more than 50% women on the payroll. There are companies in education, healthcare, IT, telecom, hospitality and other service sectors where women employment is more than 15%.
In Vodafone Gujarat, the total employee strength is over 700 employees of which women’s share is 20%. “We have always laid great emphasis on equal rights and opportunities for our employees and our policies encourage women employees to aspire for and achieve their career ambitions,” said Brajesh Bajpai, business head of Gujarat, Vodafone India.
Saturday, January 04, 2014
Friday, January 03, 2014
Vodafone Gujarat Literature Festival Opens in Ahmedabad Today
From Left - Ms Minaxiben Patel , Mayor , Ahmedabad City, Mr Saurabhbhai Patel - Minister for Energy and Petroleum , Gujarat State & Brajesh Bajpai - COO Vodafone Gujarat at the inauguration of Vodafone Gujarati Literature Festival held at Kanoria Art Center , Ahmedabad today morning. The three day festival will end on January 5, 2014.
Wednesday, January 01, 2014
Enter the world of Gujarati Literature !
From : Bilkul - ENewspaper of Gujarat
Gujarat has produced quite rich work in art and literature. However, in the run for industrialization and development we sometimes tend to not emphasize and sing the song in praise for all those who carved a niche in the field of literature and arts of different forms.
This doesn’t mean that we have become senseless and indifferent to them. In order to put them on a live canvass, a unique Festival idea was coined by three young people of Gujarat.
The idea conceived and termed as “Gujarati Literature Festival” was the brain child of Nimitt Karia, Samkit Shah and Tanvi Karia.
The trio feels that “it is high time we bring out Gujarati out of its shell and tell the world that Gujarati is not just about ‘kem-chho-‘ ‘maja-ma’ or dhokla khakra and undhiyu. We have to go beyond it. Therefore, we decided to pamper and glorify the work done in Gujarati and applaud the work that is being seen done in Gujarati in the recent time. Vodafone has come to our help and presenting the Festival before the people. Idea is that new generation comes to us closer, tries to know and feel rich about our language’s work and literature in its various forms and formats.”
Samkit said “the event has no political or social affiliation and is driven by the singular goal to popularize a more contemporized Gujarati among the youth. Many of us have this surmounting inferiority complex about reading and writing Gujarati. We have sort of acquired and adapted a ‘Gujlish’ culture.
Tanvi Karia felt that “there is a myth among our youth that literature is boring set of some poems and serious type essays, whereas, literature is a big thing and can be accommodated felt seen weaved and represented in various forms of writing be that essays, poem, script for a movie, drama and so on and so forth.
Nimitt who is a budding writer himself says “ I grew up reading Bakor Patel. ..and I want my kids to also learn about this character along with their Nobitas and Doremons. Let them learn English and their mother tongue also, not only one at the cost of the other I mean” insists Nimitt.
Karia feels upset about the fact that we in India do not have festivals to boost our own languages and literature while UK Ireland Australia host as many as 250 literary festivals every year.
Vodafone Gujarat Business Head Brajesh Bajpai said “at Vodafone we always look for avenues to connect with our customers and promote local culture and literature. Our partnership with the Gujarati Literature festival is to invigorate the interest in Gujarati literature and provide an appropriate platform to the promising talent. Through this partnership we are trying to make a contribution towards increasing the reach of Gujarati language and its literature”.
The Event:
Venue - Kanoria Centre for Arts, K. L. Campus
Date - 3rd, 4th, 5th Jan 2014
Time - 9.30 am to 6.30 pm - Three parallel sessions
Entry - Free With Registration
Gujarati Literature Festival promises to bring together connoisseurs and creators of literature, art, music, drama, film and folk art for a live interaction. Over 100 accomplished and aspiring writers, poets and other creative people are expected to participate in the three days of festivities. In addition to the literary sessions the sidelines promise book stalls, folk art performances and of course delicious food!
Speakers :
So, why wait Register and reach the venue on all three days and enrich yourself ! Be proud to speak Gujarati
Gujarati Literature Festival on 3,4 and 5
January in Ahmedabad
Get inspired and inspire others … cuddle and love your own Gujarati
Tens
of Gujarati writers of various fields and formats to address and
interaction to take place on three days at Kanoria Centre of Arts
Bilkul Special Report, Ahmedabad, Dec 19:Gujarat has produced quite rich work in art and literature. However, in the run for industrialization and development we sometimes tend to not emphasize and sing the song in praise for all those who carved a niche in the field of literature and arts of different forms.
This doesn’t mean that we have become senseless and indifferent to them. In order to put them on a live canvass, a unique Festival idea was coined by three young people of Gujarat.
The idea conceived and termed as “Gujarati Literature Festival” was the brain child of Nimitt Karia, Samkit Shah and Tanvi Karia.
The trio feels that “it is high time we bring out Gujarati out of its shell and tell the world that Gujarati is not just about ‘kem-chho-‘ ‘maja-ma’ or dhokla khakra and undhiyu. We have to go beyond it. Therefore, we decided to pamper and glorify the work done in Gujarati and applaud the work that is being seen done in Gujarati in the recent time. Vodafone has come to our help and presenting the Festival before the people. Idea is that new generation comes to us closer, tries to know and feel rich about our language’s work and literature in its various forms and formats.”
Samkit said “the event has no political or social affiliation and is driven by the singular goal to popularize a more contemporized Gujarati among the youth. Many of us have this surmounting inferiority complex about reading and writing Gujarati. We have sort of acquired and adapted a ‘Gujlish’ culture.
Tanvi Karia felt that “there is a myth among our youth that literature is boring set of some poems and serious type essays, whereas, literature is a big thing and can be accommodated felt seen weaved and represented in various forms of writing be that essays, poem, script for a movie, drama and so on and so forth.
Nimitt who is a budding writer himself says “ I grew up reading Bakor Patel. ..and I want my kids to also learn about this character along with their Nobitas and Doremons. Let them learn English and their mother tongue also, not only one at the cost of the other I mean” insists Nimitt.
Karia feels upset about the fact that we in India do not have festivals to boost our own languages and literature while UK Ireland Australia host as many as 250 literary festivals every year.
Vodafone Gujarat Business Head Brajesh Bajpai said “at Vodafone we always look for avenues to connect with our customers and promote local culture and literature. Our partnership with the Gujarati Literature festival is to invigorate the interest in Gujarati literature and provide an appropriate platform to the promising talent. Through this partnership we are trying to make a contribution towards increasing the reach of Gujarati language and its literature”.
The Event:
Venue - Kanoria Centre for Arts, K. L. Campus
Date - 3rd, 4th, 5th Jan 2014
Time - 9.30 am to 6.30 pm - Three parallel sessions
Entry - Free With Registration
Gujarati Literature Festival promises to bring together connoisseurs and creators of literature, art, music, drama, film and folk art for a live interaction. Over 100 accomplished and aspiring writers, poets and other creative people are expected to participate in the three days of festivities. In addition to the literary sessions the sidelines promise book stalls, folk art performances and of course delicious food!
Speakers :
|
Aditi Desai, Ankit Trivedi, Aruna Mehta, Ashish Kakad, Atul
Karwal, Avinash Parekh, Bhagyesh Jha, Binita
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